Research Project on Globalisation in Business
10 Pages2741 Words93 Views
Added on 2021-01-01
Research Project on Globalisation in Business
Added on 2021-01-01
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RESEARCHPROJECT
Table of ContentsCHAPTER 1: INTRODUCTION ...................................................................................................11.1 Overview of Research......................................................................................................11.2 Background of Research...................................................................................................11.3 Rationale of Research.......................................................................................................21.5 Research Objectives.........................................................................................................21.6 Research Questions..........................................................................................................2CHAPTER 2: LITERATURE REVIEW.........................................................................................32.1 Concept of globalisation...................................................................................................32.2 Benefits of globalisation to business of Tesco.................................................................32.3 Impact of globalisation on success of Tesco....................................................................42.4 Challenges which can be faced by Tesco while globalising their business.....................5CHAPTER 3: METHODOLOGY ..................................................................................................63.1 Research Philosophyies....................................................................................................63.2 Research Approaches.......................................................................................................63.3 Strategies..........................................................................................................................63.4 Choices.............................................................................................................................63.5 Time Horizons..................................................................................................................73.6 Techniques and Procedures..............................................................................................7REFERENCES................................................................................................................................8
Topic:“How globalisation drive business towards success”.CHAPTER 1: INTRODUCTION 1.1 Overview of ResearchGlobalisation refers to procedure of integration or interaction between organisations,people and government. It is related to change in world where firms are moving away from theself- contained countries. In this, globalisation of the business is change in business from firmthat is related with single country to one that operate its business in several countries.Globalisation has to be developed due to the advanced in communication and transportationtechnology. With enhanced global interactions comes development of ideas, international cultureand trade. Primarily, globalisation is an economic process of integration and interaction that isrelated with cultural and the social aspects (Alejandra Gonzalez-Perez, 2013). In this context,globalisation is explained as an interdependence of the nations around global that fosters by freetrade. An expansion of global marker's liberalise economic activities which are related withexchange of funds and products. The globalisation is helpful in raise living standard of people inless developed countries through providing the better job opportunities, improves access toservices and products, modernization etc. 1.2 Background of ResearchGlobalisation is explained as developing interdependence of culture, populations andeconomies of world through cross- border trade in services and products, investment flow,information, technology etc. Under this, markets where the globalisation is common consistfinancial markets like capital markets, insurance markets, credit markets etc. The organisationsgain competitive advantages on many fonts by globalisation. On the other hand, globalisationhelps for company to attract large number of customers and enhance market share.. They canalso purchase raw materials in cheap cost due to reduction in tariffs. Tesco is a British multinational general merchandise and groceries retailer in UnitedKingdom. It has diversified into different areas. for an instance clothing, furniture, software,Internet services, electronics and many others (Apăvăloaie, 2014). This company has been ableto involve 13 countries in its business that provides it access to more than 3 million people. Incontext to this, when Tesco investigated in to the international markets then they decide thatentering in to those countries where they already established their supermarkets would not be1
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