Employee Motivation and Performance

This assignment examines the relationship between employee motivation and performance. It employs a qualitative research approach, using interviews and focus groups to gather data from employees in various industries. The study aims to identify key factors that influence employee motivation and how these factors contribute to overall performance outcomes. Findings will shed light on best practices for motivating employees and enhancing their productivity.

RESEARCH PROPOSAL

Table of Contents
CHAPTER 1 INTRODUCTION.....................................................................................................1
Topic: A study to Analysis impact of motivation on employees and its benefits to the business
in retail sector enterprise – A Case Study on Morrison..............................................................1
Background.................................................................................................................................1
Rationale.....................................................................................................................................1
Aims and objectives....................................................................................................................1
Methodology...............................................................................................................................2
Plan and procedure......................................................................................................................2
CHAPTER 2 LITERATURE REVIEW..........................................................................................4
Introduction.................................................................................................................................4
Literature review.........................................................................................................................4
CHAPTER 3 METHODOLOGY....................................................................................................7
Introduction.................................................................................................................................7
Research philosophy...................................................................................................................7
Research design...........................................................................................................................7
Research approach .....................................................................................................................7
Research strategy........................................................................................................................7
Data collection............................................................................................................................8
Sampling.....................................................................................................................................8
Data analysis...............................................................................................................................8
Ethical consideration...................................................................................................................9
Reliability and validity................................................................................................................9
CHAPTER 4 ANALYSIS AND FINDINGS................................................................................10
Introduction...............................................................................................................................10
Analysis and findings................................................................................................................15
CHAPTER 5 CONCLUSION AND RECOMMENDATIONS....................................................23
Recommendation.......................................................................................................................23
CHAPTER 6..................................................................................................................................24
Conclusion.................................................................................................................................24

REFERENCES..............................................................................................................................25

CHAPTER 1 INTRODUCTION
Topic: A study to Analysis impact of motivation on employees and its benefits to the business in
retail sector enterprise – A Case Study on Morrison.
Background
In respect to develop systematic work performance in business, it is important to motivate
employees. It helps to implement positive results and maintain successful results in the business
environment. With this regard, productivity of the enterprise and employees increasing in
successful way (Hameed, Ramzan and Zubair, 2014). In the Morrison, this element helps to trade
in different areas of the world and create the largest chain as well. Innovative products and
services will also provide in the market to increase effectiveness.
Rationale
In this regard, it can be stated that study helps to implement innovative functions and
operations in the supermarket. Therefore, enterprise able to deliver systematic work performance
through motivate employees towards the aim and objectives. Different benefits has been
developed to focus on the increasing business performance and outcomes as well (Zameer, Ali
and Amir, 2014). There are several ways exist that helps to consider systematic results and attain
desired objectives.
Aims and objectives
In the present research, following aims and objectives has been considered to attain more
desired results:
Aim: “ To conduct study to analysis impact of motivation on employees and its benefits to the
business in retail sector enterprise – A Case Study on Morrison.”
Objectives:
 To understand the concept of employee motivation in retail sector business.
 To analysis impact of motivation on employees of Morrison to enhance their profitability.
 To interrelate motivation and benefits of the enterprise in Morrison.
 To recommend ways and increase systematic results in the business environment of retail
sector.
Research questions
 What do you understand the concept of employee motivation in retail sector business?
1

 How analysis impact of motivation on employees of Morrison to enhance their
profitability?
 How interrelate motivation and benefits of the enterprise in Morrison?
 What are the recommendation will you provide to retail sector business to increase their
effectiveness?
Methodology
In respect to consider different activities in the business environment, there are different
tools and techniques has been implemented to consider effectiveness:
 In the research, there are two types of research philosophies exist such as interpretivism
and positivism. Hence, researcher select interpretivism.
 Along with this, there are different types of research design exist such as descriptive,
experimental, exploratory, etc. in which researcher selected descriptive research design to
cope up with the systematic work performances (Mostafa, Gould‐Williams and
Bottomley, 2015).
 Further, there are two types of research approaches exist such as inductive and deductive.
From the above, researcher has selected deductive approach.
 Present study based on the qualitative research which assists to consider theories and
models in the business outcomes.
 In order to collect data, primary and secondary both are very important to attain more
significant advantages at workplace.
 At last, researcher consider simple random sampling method that implemented to attain
desired results in Morrison.
Plan and procedure
In respect to attain more systematic results, aims and objectives of the present research
consider in creative manner. It is the best way to attain more tasks with analysis problem.
Different activities consider as per weeks are as follows:
Activities Week 1 Week
2
Week
3
Week
4
Week
5
Week
6
Week
7
Week
8
Week
9
Week
10
Week
11
Defining
2

research
proposal
Defining
background
or rationale
for study
Literature
review
Deciding
aims and
objectives
Finalizing
aims and
objectives
Devising
the
questionnai
re
Gathering
data
Examining
the data
Finding
Recommen
dation and
further
areas to be
consider
3

Final
Submission
CHAPTER 2 LITERATURE REVIEW
Introduction
In order to conduct study on the motivation on employees' performance on Morrison, it is
important to focus on the previous study and other authors views. In this way, effectiveness and
systematic work performance will be developed in the business environment and relate it with
different themes (Kiruja and Mukuru, 2018).
Literature review
Concept of employee motivation in retail sector business
According to Chen, Eberly and Cheng, (2014) employee motivation is the most essential and
required part in the organisation. Motivation has been provided confidence to perform the task in
more productive manner. Many of the organisation adopts employee motivation techniques and
theories in order to meet the needs of employee morale. In terms of retail sector where
employees are works in more wide manner. Basically, retail stores are the major goal oriented
task in terms of better manner. Besides, employees are the best source of learning and which
might be given best output levels. Besides, organisation are the most essential source of income.
On the contrary according to Mostafa, Gould‐Williams and Bottomley, (2015), without the
motivation or interest employees will never contributes their part for the development process.
Besides, according to Zameer, Ali and Amir, (2014) retail store required to adopt the best
productive manner of growth in order to take the better opportunity task in order to perform the
best productive output levels. Moreover, there is no shortage of motivation theories in retailing
process, this includes various motivating chapters among all others part of the organisation.
Companies should provides the best motivation techniques such as good wage rate, equitable
environment, scheduling for personal time etc. apart from that, it will be more challenging and
influencing process which makes better way of performance the efficient process of working.
According to Azhdarzadeh, Saei and Mahmoudi, (2015) ongoing opportunities for learning will
be given better performance in terms of employees motivation. For getting employee
engagement theory is the best way to promote employee motivation and better way of
performance. Besides, better motivation provocatives practises will give better performance of
4

growth. Along with that, it will provide better performance level in order to provides the
productive performance to the company.
According to view of Chen, Eberly and Cheng, (2014), they suggest that for getting better
environment growth. Employee motivation matters to get the better performance of employees.
Apart from that, it will be more challenging and enlarging performance of work. Besides,
according to Mackey and Gass, (2015) without motivation organisation will never get the good
performance from the employees. For that, they needs to adopt better employing activities to
ensure the healthy and safe environment. For more organisation also needs to adopt employee
empowerment, employee engagement, appraisal etc.
Impact of motivation on employees of Morrison to enhance their profitability
According to Kiruja and Mukuru, (2018) employee motivation has given more powerful
and enlarging performance to the organisation growth. Apart from that it will also introduce
better performance level in order to introduce some better performance and organisation profit
margin. Employees of Morisson needs to get better environment from the company culture in
order to perform better work and giving more sales revenue to the company. Motivation theories
or activities has been given great impact on the company nature in order to meet the company
needs and wants. On the other side it also providing better working performance in order top
meet the company objectives and target market goals. Moreover, the foremost dream of the
employees are personal interest or promotion. Ion order to full fill the motivation level company
needs to adopt better target opportunities for them. Overall, activities helps to enhance the
positive impact on the company nature.
Interrelate motivation and benefits of the enterprise in Morrison
As per the view of Shields, Brown and Plimmer, (2015), motivation to employees is
interrelated to the business goals and objectives. This is because, it is critical aspect at business
environment which lead to the performance and ascertain more significant advantages to the
organisation. Motivating to employees require on regular basis so that enterprise able to fulfil
their needs and requirement from them. There are many reasons due to which employee
motivation is very important. This is because, it helps to meet with the desired goals and
objectives. Without motivating them, the enterprise unable to accomplish their high level profits
5

and revenue. Furthermore, Njoroge and Yazdanifard, (2014) stated that motivation towards
employees consider several benefits such as increase workers commitment to the organisation. In
this regard, the best efforts will be generated to perform operations for different tasks at
workplace. As per assigned work, effectiveness will be develop to focus on the desired aims and
objectives.
In addition to this, Chen, Eberly and Cheng, (2014) argued that motivation create impact
on positive impact to employee satisfaction which improve continuously. It considers to make
positive growth of the company to make systematic results in the business environment.
Therefore, it is important to concentrate on the work performance that assists to gather relevant
results and outcomes. Motivation could also facilitate to reach towards the personal goals and
self development of the individual so that clear link will be set to make efforts and results. On
the other hand, Fu and Deshpande, (2014) consider their views that motivation helps to increase
employee efficiency at workplace as per set abilities and qualifications. Hence, it assists to attain
more systematic advantages and outcomes in the business environment. When employees want
to perform something unique, they need to concentrate on create balance between their work and
attainment of the business goals. It enhances productivity and efficiency as well.
Recommend ways and increase systematic results in the business environment of retail sector
As per the point of Gagné, Forest and Halvari, (2015), there are different ways
recommend to increase systematic results and outcomes in the enterprise of retail sector.
Morrison need to concentrate their communication. This is because, it is the easiest way to attract
customers in the business environment. In this regard, positive communication at workplace with
relaying on their outcomes. In addition to this, employees also wants to increase their growth and
succeeding with consider proper sharing of ideas, ranging money for operational improvements,
etc. Management need to focus on the efforts that are made to listen their suggestion
furthermore, Kiruja and Mukuru, (2018) consider their views that manageable must ensure their
employees to take their efforts and contribution in systematic manner. It plays very important
role to attain overall goals and objectives at workplace. Workers are take pride with engage in
the work and increase their own awareness with efforts. As results, it impacts positively on the
systematic work performance in the business environment.
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CHAPTER 3 METHODOLOGY
Introduction
In the research methodology, there are several tools consider attain desired results at
workplace. In this regard, it is important to focus on the aims and objectives that are applied to
collect proper data in the research.
Research philosophy
It is one of the important tool that could be applied in the research. In this regard, it is
important to focus on the major perspective such as interpretivism and positivism. In order to
gain systematic work performance, Morrison attain creative results with using philosophy.
Researcher select interpretivism strategy to ascertain relevant results and attain more significant
advantages (Taylor, Bogdan and DeVault, 2015).
Research design
Furthermore, conduction of present research consider research design that helps to attain
more significant advantages. In this regard, main role is to cover systematic results in the
business environment. There are different types of research design exist such as descriptive,
exploratory, experimental, etc. These different design assists to evaluate outcomes in systematic
perspective (Mackey and Gass, 2015). For the present research, descriptive research design has
been selected to perform better functions and operations. As results, in-depth information will be
identify to organise succeeding outcomes.
Research approach
Research approach is also useful element that signify effectiveness of aims and objectives
in the enterprise to attain more relevant results. In this way, data has been collected to find useful
results and attain more creative results at workplace (Lewis, 2015). There are mainly two
approaches implemented such as inductive and deductive. From the both researcher select
deductive which help to consider subjective measurement at workplace. It is the best aspect to
apply motivation and increase business productivity.
Research strategy
Research strategy also consider crucial part in the business success. In this way, suitable
technique consider operate functions and operations in the business environment. In order to
7

determine research, present study helps to assess employee motivation and increase benefits to
retail sector enterprise. There are different types of research strategies exist such as qualitative
and quantitative (Flick, 2015). From the both, researcher has selected qualitative strategy which
helps to focus on the desired results in systematic manner. This is because, it helps to applied
distinctive theory, models, etc. Qualitative strategy also consider develop program that increase
productivity and attain more significant results.
Data collection
There are different ways exit through relevant data has been collected in the business
environment. There are mainly two perspective implement gather information such as primary
and secondary data. Secondary data develop to ascertain previous research outcomes in
systematic manner. In this regard, it is important to focus on the study of different authors to
understand desired results at workplace (Ledford and Gast, 2018). There are different sources
exist to collect information such as books, journals, magazines, etc. Furthermore, primary data
also considered through preparation of questionnaire. In addition to this, there are many other
methods exist to find useful information in term of primary information such as interview,
survey, etc. Both tools implemented to identify useful results and attain more significant
advantages at workplace.
Sampling
It is most important aspect in the research methodologies. In order to obtain useful
information, researcher has responsibility to select useful method to identify systematic research
program. There are several opportunities exist which assists to conduct program in the enterprise.
There are different methods exist that assists to consider sampling. For instance, simple random
sampling and random sampling method (Smith, 2015). From the above, simple random sampling
method has been selected in which majorly 20 respondents are considered to find useful
information. In the systematic process, it is the best way to attain more significant results at
workplace. Respondents are taken from Morrison employees that make succeeding outcomes at
business environment.
Data analysis
Further, data analysis also important consideration which helps to attain more significant
advantages at workplace. It is the best way to focus on the useful information towards the
8

business. Different themes has been considered to find useful information. Thematic analysis has
been selected in the present research in which graphical representation consider to attain more
creative aspects (Humphries, 2017).
Ethical consideration
In the research, there are different activities has been included that assists to find useful
information at workplace. In this way, ethics and regulations need to follow by researcher in
whole study. Furthermore, they need to ensure that their research not harm to any person and
their personal information not disclosed. Hence, Data Protection Act has been followed to
develop more significant advantages at workplace. It is the best way to attain more significant
results in the business (Azhdarzadeh, Saei and Mahmoudi, 2015).
Reliability and validity
Validity and reliability also consider important role in the business success. In this
regard, it is important to focus on the information that ascertained to identify outcomes and meet
with desired results. Researcher has responsibilities to collect useful information from reliable
resources in the whole study. Proper attention for the work has been considered that helps to
overcome issue and problems at workplace (Farooq and O'Brien, 2015).
9

CHAPTER 4 ANALYSIS AND FINDINGS
Introduction
In order to collect the relevant data, it is important to focus on the different sources that
helps to examine information in systematic manner. Furthermore, relevant information also
ascertain in the business environment to collect primary data. There are different way in the
enterprise to consider qualitative and quantitative information (Kao, Yu and Wu, 2016). In the
thematic analysis graphical representation implemented with charts, tables, etc.
Questionnaire
Name:
Age:
Gender:
1. How are often you working with Morrison company?
 0 to 4 years
 4 to 6 years
 6 to 10 years
 More than 10 years
2. Which element create more satisfaction on you?
 Financial rewards
 Promotion
 Appreciation
3. How much are you satisfied with the motivation that provided by the chosen business?
 Highly satisfied
 Satisfied
 Neutral
 Dissatisfied
 Highly dissatisfied
4. As per your point which is the important way to increase growth and profitability at
Morrison?
 Salary increment
 Motivational tasks
10

 Recognition
 Leave
 Other
5. Morrison involve you to take part in decision making?
 Yes
 No
 Cannot say
6. Are you sure with motivation aspect which provided by Morrison?
 Always
 Something sure
 Never
7. Apart from this, are you require other things to increase your motivation level?
 Yes
 No
 Cannot say
8. In the selected business, which is the most useful element to increase their growth and
profitability as well?
 Workplace flexibility
 Culture of workplace
 Job security
 Safe working environment
 Any other
9. Which is the most important characteristic for business profitability and outcomes?
 Productivity helps to enhance standard of living of people
 Productivity develop sustainability in person growth
 It develops health care and proper care of employees
 Productivity also related with person life
10. What is main aspect that consider by Morrison to accomplish their aims and objectives?
 Suppliers products
 Number of suppliers
 Alternative price for product and services
11

 Competitors in market
Theme 1 Maximum employees are work in Morrison from 4 to 6 years
How are often you working with Morrison
company?
No. Of respondents
0 to 4 years 3
4 to 6 years 15
6 to 10 years 1
More than 10 years 1
Theme 2 Financial reward consider maximum satisfaction on employees
Which element create more satisfaction on
you?
No. Of respondents
Financial rewards 16
Promotion 2
Appreciation 2
Theme 3 Employees are highly satisfied with implementation of the financial reward
motivation
How much are you satisfied with the
motivation that provided by the chosen
business?
No. Of respondents
Highly satisfied 13
Satisfied 3
Neutral 2
Dissatisfied 1
Highly dissatisfied 1
12

Theme 4 Salary increment is the most useful method to make high growth and profitability
in Morrison
In the selected business, which is the most
useful element to increase their growth and
profitability as well?
No. Of respondents
Salary increment 12
Motivational tasks 3
Recognition 3
Leave 2
Other 0
Theme 5 Morrison involve their employees to take part in decision making
Morrison involve you to take part in
decision making?
No. Of respondents
Yes 16
No 2
Cannot say 2
Theme 6 Always employees are sure with consider motivation provided by Morrison
Are you sure with motivation aspect which
provided by Morrison?
No. Of respondents
Always 15
Something sure 5
Never 0
Theme 7 Yes employees need to increase motivation level in the enterprise
13

Apart from this, are you require other
things to increase your motivation level?
No. Of respondents
Yes 15
No 3
Cannot say 2
Theme 8 Job security is the major concern in Morrison to increase growth and profitability
In the selected business, which is the most
useful element to increase their growth and
profitability as well?
No. Of respondents
Workplace flexibility 2
Culture of workplace 2
Job security 14
Safe working environment 1
Any other 1
Theme 9 In the business productivity, increasing standard of living of people in the
business.
Which is the most important characteristic
for business profitability and outcomes?
No. Of respondents
Productivity helps to enhance standard of
living of people
12
Productivity develop sustainability in person
growth
3
It develops health care and proper care of
employees
4
Productivity also related with person life 1
14

Theme 10 Alternative price for products and service main aspect to attain desired aims and
objectives
What is main aspect that consider by
Morrison to accomplish their aims and
objectives?
No. Of respondents
Suppliers products 2
Number of suppliers 2
Alternative price for product and services 15
Competitors in market 1
Analysis and findings
Theme 1 Maximum employees are work in Morrison from 4 to 6 years
Interpretation: In order to focus on the above graph, it can be stated that there are 15 employees
stated that they are working from 4 to 6 years. Hence, they have great knowledge to maintain
effectiveness at workplace. In this regard, there are 3 employees working from 0 to 4 years so
that they are also considered their effective participation to enhance more growth and
productivity as well. Furthermore, there is 1 person who consider views that they are developing
their performance from 6 to 10 years. As results, it helps to know maximum consideration about
15
3
15
1
1
0 to 4 years
4 to 6 years
6 to 10 years
More than 10 years

the company and develop target market as well. Only 1 employee work more than 10 years so
that it helps to maintain effectiveness.
Theme 2 Financial reward consider maximum satisfaction on employees
Interpretation: In respect to carry the above graph, it can be interpret that there are 16
candidates exist who stated that financial reward is also important consideration that helps to
focus on the innovative results in the business. With this aspect, there are 2 employees stated that
promotional tool helps to motivate and increase satisfaction level of them to attain more
systematic results in the business environment. Remaining 2 said that appreciation element also
helps to attain more systematic work performance at workplace to undertake motivation and
satisfaction level at workplace.
Theme 3 Employees are highly satisfied with implementation of the financial reward
motivation
16
16
22
Financial rewards
Promotion
Appreciation

Interpretation: Furthermore, the above graph consider that there are 13 employees highly
satisfied from the motivation that provided by Morrison. Furthermore, there are 3 candidates
stated that they are satisfied with implementation of motivation and satisfaction by the chosen
enterprise. It will assist to develop more significant advantages in the enterprise and cope up with
innovations.
Theme 4 Salary increment is the most useful method to make high growth and profitability
in Morrison
17
13
3
2
11
Highly satisfied
Satisfied
Neutral
Dissatisfied
Highly dissatisfied
12 3
3
2
Salary increment
Motivational tasks
Recognition
Leave
Other

Interpretation: In order to look upon the above graph, it can be stated that there are 12
employees said that salary increment is the most effective and useful element to make high
growth and profitability at workplace. It will help to attain more significant results and attain
desired results as well. Furthermore, there are 3 candidates said that motivational tasks helps to
consider growth and profitable outcomes in the business to make systematic work performances
in the business. Moreover, there are 3 people said that recognition is the useful aspect that
consider growth and profitable elements at workplace of the Morrison. Remaining 2 candidates
stated that leave is major concern which need to be focus by the business.
Theme 5 Morrison involve their employees to take part in decision making
Interpretation: In the above graph, it can be stated that there are 16 candidates consider their
views that Morrison involve them in decision-making. In this regard, it is important to focus on
the some creative ideas and opinion to attain more significant advantages. Furthermore, there are
2 candidates said that the organisation not involve them to take their part in decision-making.
Theme 6 Always employees are sure with consider motivation provided by Morrison
18
Yes
No
Cannot say
0 2 4 6 8 10 12 14 16
16
2
2
No. Of respondents

Interpretation: In order to focus on the above graph, it can be interpret that there are 15
employees said that they always looking to provide systematic work performances in the
enterprise. Furthermore, there are 5 employees said that it is not consider something sure to
attain more significant results at workplace.
Theme 7 Yes employees need to increase motivation level in the enterprise
Interpretation: In this graph, it can be interpreted that 15 employees said that Morrison need to
increase motivation level. This is because, it is the best way to attain more significant advantages
and deal with the innovative functions and operations. Furthermore, there are 3 candidates exist
that stated that there is no requirement of increasing motivational level in the Morrison.
19
Always
Something sure
Never
0 2 4 6 8 10 12 14 16
15
5
0
No. Of respondents
15
3
2
Yes
No
Cannot say

Remaining 2 candidates said that there are 2 employees exist that said that it cannot be interpret
that it is needed or not in the enterprise.
Theme 8 Job security is the major concern in Morrison to increase growth and profitability
Interpretation: From the above graph, it can be stated that mainly employees demand to
increase their job security at workplace. This is because, it considers innovative functions and
operations to focus on the growth and development activities in the environment. Furthermore,
there are 2 candidates stated that workplace flexibility is also major concern which ascertained to
develop more growth and effective functioning in the business environment. Furthermore, there
are 2 people said that culture of the environment ascertained to focus on the systematic work
performance in the business. 1 candidate said that safe working environment is needed to
perform functions and operations in systematic manner.
Theme 9 In the business productivity, increasing standard of living of people in the
business.
20
Workplace flexibility
Culture of workplace
Job security
Safe working environment
Any other
0%
20%
40%
60%
80%
100%
2 2 14 1 1
No. Of respondents

Interpretation: In the above graph, it can be interpret that there are 12 candidates exist that said
that productivity is the main consideration that helps to increase standard of living of people.
Furthermore, there are 4 candidates exist that said that it helps to develop proper care for
employees those are working in Morrison.
Theme 10 Alternative price for products and service main aspect to attain desired aims and
objectives
21
12
3
41 Productivity helps to
enhance standard of
living of people
Productivity develop
sustainability in person
growth
It develops health care
and proper care of
employees
Productivity also related
with person life
2
2
15
1
Suppliers products
Number of suppliers
Alternative price for
product and services
Competitors in market

Interpretation: In respect to focus on the above graph, it can be stated that alternative price for
products and service is the major issue which create impact on desired aims and objectives of
Morrison. This is because, there are several competitors exist that provide same product and
services as the chosen business.
22

CHAPTER 5 CONCLUSION AND RECOMMENDATIONS
Recommendation
In order to deal with the innovative consideration, it is important to maintain
effectiveness with ascertain creative advantages at workplace. In this way, physical ability need
to improve so that effectiveness will be develop in positive aspect. In addition to this, it is also
included personnel, communication, etc. Following suggestions could be implemented at
workplace of Morrison:
 Digital technological equipments need to implement so that physical facilities also
consider in systematic manner.
 New and creative design of products and services must be implemented so that more
customers could be attracted (Zameer, Ali and Amir, 2014).
 As per reliability and effective services, the selected business need to cope up with the
different aspects at workplace. Therefore, on time products and services will be deliver to
the customers.
 Growth is also important so that researcher need to consider customer view point towards
products and services to develop their target market. This is because, it will help to
ascertain their understanding towards the innovative results and outcomes.
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CHAPTER 6
Conclusion
From the above report, it can be concluded that motivation is useful element for the retail
sector. This is because, it considers several activities and tasks that require ascertain systematic
work performances. Furthermore, it carries customer demand and requirements with innovative
skills of employees so that they are able to maintain effectiveness. According to the customer
point, it is important to retained with several advantages to make sure that targets and goals has
been completed on time. Moreover, data analysis has been carried in which it has been shows
that long term aims and objectives will be attained in systematic manner to focus on the
innovations. Along with this, recommendations also provided that assists to carry further
consideration in the different areas of the world.
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