Research Proposal | Competitiveness of Uber

Running head: RESEARCH PROPOSAL
RESEARCH PROPOSAL
Name of the Student
Name of the University
Author Note

RESEARCH PROPOSAL1
Table of Contents
Introduction................................................................................................................................2
Overview................................................................................................................................2
Research aim..........................................................................................................................2
Research Objectives...............................................................................................................2
Research Questions................................................................................................................3
Literature review........................................................................................................................3
Uber strategies........................................................................................................................3
Research Methodology...............................................................................................................4
Format of the study....................................................................................................................4
References..................................................................................................................................6

RESEARCH PROPOSAL2
Introduction
Overview
The research proposal aims to set out the prospect of the research project which is
based on the overall competitiveness of Uber in the international market. As the profit
earning capability of the transport and the ride sharing industry has been increasing to a great
extent, it becomes essentially crucial for the enterprises like the Uber to ensure that they are
being able to maintain the overall competitiveness of the business organizations as it would
assist them to engage in a leading market positioning (Rajesh and Chincholkar 2018). The
research proposal will lay down the research aims, research objectives and the research
questions with the help of which the study will be completed. The study aims to find certain
ways in which Uber will be able to strategize and attain competitive advantage.
Research aim
The main aim of the research is to outline way in which Uber has been performing in
the international market and additionally, the report also aims to highlight the different
strategies which can be adopted by the firm in order to maintain the competitiveness in the
long run and to be able to remain a market leader.
Research Objectives
The objectives which have been set down for the research can be stated to be as
follows:
 To understand the competitiveness of the Uber as a brand in the international market
 To analyze the manner in which the enterprise will be able to adopt various strategies
in order to ensure long term success.