Competitive Strategies of Uber LLC | Report

UBER :
Research
Report
Name of the Student

Contoso
S u i t e s
Introduction
Overview
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The Uber technologies is also known as Uber which
can be stated to be an American multinational ride
hailing enterprise which offers service which comprise
of peer to peer ridesharing, food delivery services,
ride service hailing and the micro mobility system
with electric bikers as well as scooters (Wsj.com
2020).
The main aim of the research is to outline way in
which Uber has been performing in the international
market
With this, Uber will be able to retain their position in
the market as a market leader and in addition to this,
also be able to see to it that it is able to improve its
brand image and customer retention.

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S u i t e s
Research
Objectives and
Questions
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Research Objectives
The objectives which have been set down for the research can be stated to
be as follows:
 To understand the competitiveness of the Uber as a brand in the international
market
 To analyze the manner in which the enterprise will be able to adopt various
strategies in order to ensure long term success.
 To provide recommendations based on which the firm will be able to perform
well in the future and maintain its market leader and image.
Research Questions
The research questions which have been set down for the paper can be
stated to be as follows:
1. What is the competitiveness position of the Uber as a brand in the
international market?
2. What is the manner in which the enterprise will be able to adopt various
strategies in order to ensure long term success?
3. What recommendations can be provided based on which the firm will be able
to perform well in the future and maintain its market leader and image?

Contoso
S u i t e s
company like Uber in the sharing
economy worldwide with a
discussion being provided on the
part of the researcher on the types
of strategies and techniques that
are made use of by Uber in order to
acquire and retain a dominant
position in the global sharing
economy.
Collier et al. (2018) have
undertaken detailed research on
the politics of the Uber Company in
the context of the United States of
America with special emphasis
being laid on the part of the
researchers on the role that the
regulation of disruption has to play
in this respect.
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Literature
Review