Digital Technology Impact on Small Business
Added on 2020-12-09
6 Pages1228 Words178 Views
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Research proposal Research topic: To identify impact of digital technology on small business operations andfunctions – A Case Study on Apple Guest House. Research questionsWhat do you understand concept of digital technology in small business?What are the factors, include in digital technology of small business operations andfunctions of Apple Guest House?How to interrelate digital technology and small business operations and functions?Aim: To identify impact of digital technology on small business operations and functions – ACase Study on Apple Guest House. ObjectivesTo understand concept of digital technology in small business.To identify factors, include in digital technology of small business operations andfunctions of Apple Guest House.To interrelate digital technology and small business operations and functions.To recommend ways to enhance digital technology performances in Apple Guest House. Literature reviewAccording to the view of Masa’deh, Alananzeh and Tarhini, (2017), digital technologycreates major role in success of every business and operations. In this way, different activitiesand tasks has been implemented that assists to make highest growth in enterprise. Furthermore, itmakes advance results to maintain effectiveness and perform different functions as well. Withthe help of advance tools and techniques, company able to make their effectiveness with usingcreative activities. As per the view of Kandampully, Zhang and Jaakkola, (2017), online filestorage and web-based application consider development in the business in creative manner. Inthis consideration, potential also affect in positive and adverse ways that depends onaccomplishment of goals and objectives. It produces systematic work performances that help tocreate new system at workplace. In this regard, entrepreneurs main take part to attaineffectiveness. In order to perform different aims and objectives, it can be stated that in differentindustries it will be taken to produce results. According to the view of Davies, Donald and Knox-Hayes, (2017), there are several factors exit in digital technology that assists to meet with desiredaims and objectives. In this way, rapid growth will be developed successfully with several
opportunities and face challenges as well. Fundamentally transforming activities and tasks helpto focus on customer experience and operate models in work environment. As per the point ofNieves and Diaz-Meneses, (2016), digital technology interrelates with operations and functionsto develop more creative results. In this way, small enterprise able to include internet, mobiledevices and apps that help to compete with different consideration. In this regard, portableactivities also developed which assists to access and relatively perform major developmentprogram at workplace. It assists to become more efficient and reach towards new markets. MethodologyResearch design: In order to collect useful information, research design assists to find usefulinformation at workplace. In this regard, effectiveness also develops to attain more effectivework performances. In this way, researcher has different kinds of designs such asdescriptive, exploratory, etc. All these designs assist to make innovative functions andoperations in the business environment. Hence, it is important to attain creative workperformances at workplace with using appropriate tool. For instance, in the chosen business,descriptive research design has been implemented that needed to perform several functionsand operations in descriptive way. Therefore, problem will be solving through considerdescription of particular event (Bontis, Janošević and Dženopoljac, 2015). Research philosophy: Furthermore, research philosophy also takes important part to conductresearch in present aspect. In this way, there are different types of research philosophiesexist that help to find useful information and outcomes at workplace. In this way, researcherneed to concentrate on fresh and effective collection of data with using appropriatephilosophy. Therefore, there are two elements exist to collect information in creative mannersuch as positivism and interpretivism (Jung and Yoon, 2015). From the both, researcherselect interpretivism philosophy that assists to collect useful data and information that arefresh and ascertain effective results at workplace. Research approach: Furthermore, researcher ascertain their program to find useful informationand functions with using proper research approach. In this regard, there are two kinds ofoption available that assists to collect useful information at workplace. In this way, inductiveand deductive methods available which help to collect effective results in the businessenvironment. Inductive and deductive are two research approaches from researcher select
deductive information that help to find effective results and subjective measurement atworkplace (Ladkin and Buhalis, 2016). Research strategy: In respect to focus on the above strategy, it can be stated that formative andsummative two types of research strategy exist in front of researcher. It assists to focus onattain desired outcomes and results that assists to meet with the innovative operations andfunctions (Jung and Yoon, 2016). In this way, it can be stated that formative strategygenerally adopted by researcher which help to focus on maintain effectiveness at workplace.Data analysis: Data analysis also take important place in the business that assists to makecreative results at workplace. In this regard, researcher need to focus on methods thatascertain to find more systematic work program at workplace. There are two methodsgenerally consider such as qualitative and quantitative data analysis. From the bothresearcher select quantitate method which help to focus on effective consideration thatassists to make effective results at workplace. In this way, questionnaire has been selectedthat help to find useful results with fresh information (Bontis, Janošević and Dženopoljac,2015). Collection of data: Furthermore, there are different types of data collected that help to ascertaininnovative results at workplace. For instance, primary and secondary information thatcollected from different sources. In the present research primary data has been collectedfrom questionnaire that help to attain more creative work performances in the business.Furthermore, secondary data also collected which consider from books, journals, magazines,etc. (Baum, 2016).Sampling: Sampling also consider important tool that help to focus on the desired results whichhelp to focus on maintain effectiveness at workplace. In the present research, researcher canchoose either simple random sampling or non-random sampling. Researcher main focus oncollect data from simple random sampling that assists to meet with desired results insystematic manner (Dženopoljac, Janoševic and Bontis, 2016). As results, it will help tofocus on creative innovative functions. Sample size taken by researcher is 20 employeesfrom Apple Guest House. Action planWeek 1-2Literature review
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