The Impact of Gender Discrimination on Employee Performance in Sainsbury

This research proposal aims to determine the impact of gender discrimination on employee performance in Sainsbury. It will examine the concept of gender discrimination, analyze its impact on employee performance, assess the issues faced by Sainsbury, and recommend ways to remove gender discrimination from the workplace.

Research Proposal Form
Student Name: ______________________ Student ID: ____________
Centre Name: _____________________
Tutor: ________________ Date: ___________________
Unit: ____________________
Proposed Title: ______________________________________________
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or hypothesis)
Title:The impact of gender discrimination on employee performance in Sainsbury.
Aim:
The main aim of my research is “To determine impact of the gender discrimination on employee’s
performance.” A study on Sainsbury, Drury Lane, London, United Kingdom.
Research Questions:
 What is gender discrimination at workplace?
 Does gender discrimination impact on employee’s performance in Sainsbury?
 What are the different issues faced by Sainsbury from gender discrimination?
 What ways should be adapted through Sainsbury to removing gender discrimination issues from
workplace?
Research objectives (e.g what is the question you want to answer? What do you want to learn how to do?
What do you want to find out?):
 To examine concept of gender discrimination at workplace.
 To analyse the impact of the gender discrimination on employee’s performance in Sainsbury.
 To assess the issues faced by Sainsbury company from gender discrimination.
 To recommended ways Sainsbury should adopt to removing gender discrimination issues from
workplace.

Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are studying, personal interest, future
plans, knowledge/skills you want to improve, why the topic is important):
Present research is based on the impact of the gender discrimination on employee’s performance. Gender
discrimination is a main issue at workplace and it makes the discrimination among the male and female
employees. At workplace, male employees are treated more favourable as comparison to the female employees
and this develops the negative impact on female employee’s performance level. There is personal and
professional reason of learner behind conducting an investigation. The personal reason of researcher for
conducting a research is to enhance the knowledge and skill base of researcher. On the other hand,
professional way of conducting research helps an investigator to gain the in- depth knowledge or information
on the gender discrimination. Through conducting present investigator, researcher can able to perform the
research activities in a better manner in future.
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or hypothesis:
Gender discrimination at workplace
According to opinion ofBeth Castle (2020) Gender discrimination is known as the sexual discrimination. This is an action plan that
denies the privileges, opportunities or reward of an individual due to gender. The discrimination on the basis of gender is civil rights
violation that takes the several forms consists pregnancy discrimination, sexual harassment and the unequal pay for women
employees which do have similar job to men. The circumstance where people are being treated differently is characterized by gender
discrimination, merely because they are male or female rather than based on their particular skills or abilities.Unlawful
discrimination takes place when an employer treated a applicant or employee unfairly because of age, gender or conventional age
norms. Gender discrimination covers everything under the umbrella of sexual assault, including unintended sexual growth, sexual
advantages and verbal or physical abuse. In context to this, gender discrimination develops negative impact on performance of the
female employees as company gives the less pay to employees than the male in performing the similar job responsibilities. It is
necessary for an organisation to find the effective ways to preventing the workplace environment from the gender discrimination and
also provide the equal job responsibilities and equal pay to female employees as to men. This is helpful in motivating them and also
make enhancement in performance level.
There are different theories related to discrimination mention below:
Accommodation-It is considered about the gender discrimination that arise the differences among male and female workers in an
organisation.
Sexual harassment- It is related to providing the intimidating as well as hostile working environment to staff members. In regards to
this, quid pro quo sexual favours requested in exchange for job benefit.
Disparate Treatments- This theory states about the individual discrimination or the less favoured treatment on the basis of protected
group status.
Gender discrimination impact on employee’s performance in Sainsbury
On the basis of Jonathan Gabay (2018) Issue arise from the gender discrimination can extend to the personal reputation as well as
relationship and this can even leads to physical or mental issues. Discrimination at workplace could be because workers are not
handled equally in terms of people or classes relative to others and it is not because they are able to do similar roles as they are
assigned. The gender basis discrimination develops negative impact on performance of female employees in Sainsbury company.
Any business that is successful in the market can easily relate its performance to its workers with success and without adequate

success is inaccessible in the workplace. The work of the employee is very important to each company and employer. In context to
gender discrimination, Sainsbury committed to facing the legal action from female shop floor employees which claim to company to
pay less than the men which do equally jobs at supermarket chain. Discrimination on the basis of gender and inequality in assigned
facilities has a negative relationship to the output of workers and can minimize organizational efficiency.This has been stated that
relationship among gender discrimination and behaviour of management is necessary cause in developing association among staff
members and management. This is to be seen that it would impact on performance of staff members at workplace and also on
organisational productivity.
Different issues faced by Sainsbury from gender discrimination
As per opinion ofMichelle Seidel (2020) Gender discrimination can impact others, developing the self- reinforcing system which can
perpetuate discrimination by company and this can also lead to discrimination in decision making, HR policies and also enactment.
In gender discrimination, women receive negative evaluation of performance that criticise for being aggressive or low
morality.Gender discrimination may appear to be a minor problem at workplace, but it does bring to the conflict and pressure
between team members. Now this is clear that culture of the workforce devaluation the involvement of female staff, the emphasis is
moved from carrying out daily tasks to women's issues, which take action against sexism. Another result of discrimination against
men and women is that female employee will not feel motivated to do her job because her bosses do not respect her. In context to
this, gender discrimination hinders the productivity of company because it has not resolved issues which mainly impacting female
employees. Other than this, there are some issues faced by Sainsbury from discrimination given below:
Enhanced workplace conflict- Discrimination in harassment form and this has enhanced conflict at workplace. The focus of team
shifts from the job duties to office other work. Conflict develops the negative impact on the employee’s performance as this reduces
their productivity level.
Reduced Organizational Productivity-With enhance in the conflict and also reduce the morale, the productivity of company
diminish. It is necessary for the manager to know about the interest of employees and also provide them positive working
environment so that they can able to perform in a better manner. This has significant negative impact on organisational productivity.
Ways should be adapted through Sainsbury to removing gender discrimination issues from workplace
According to Jess Fuhl (2020), It is necessary for the Sainsbury company to find out the effective ways to remove the gender
discrimination issue from workplace as this develops the negative impact on employees performance level. From preventing
workplace discrimination, the performance of female employees will be enhanced, their morale can be increased and this will help in
enhance organizational productivity. There are some ways in preventing workplace from gender discrimination given below:
Educate employees about gender discrimination–The gender based discrimination is not limited to passing
the qualified women over hiring or promotions on the basis of their gender. This encompasses the harassment
of several kinds, using stereotypes and making feel uncomfortable according to gender. It is necessary for
management of Sainsbury to educate the staff members regarding the gender discrimination issue. If at
workplace, there is any person arise the discrimination then management should take the strict action against
it.
Review salaries and standardize pay- It is necessary for Sainsbury organisation to review the salaries on
frequent basis among genders. In hiring, determine the pay scale provided by the years of experience, and not
the way the applicant negotiated the last compensation package, with some flexibility for special achievement.
Have a clear policy on discrimination- Sainsbury should having an unambiguous, unequivocal policy on
discrimination ensuring that workers have a clear way to inform and report on unfair workplace care. Ensure
that everyone understands and follows the strategy. Strict penalties for sexual misconduct and abuse are
enforced.

Be transparent- Join it with a concrete action plan on the steps Sainsbury take in reducing the gender wage
gap as an employer with specific goals and benchmarks. Contact the staff freely and frankly and describe the
practical changes that plan to achieve.
Online
Castle, B., 2020. Gender Discrimination at Work: How to Find It & Deal with It. [Online]. Available through:
<https://www.inhersight.com/blog/guide/gender-discrimination-at-work?_n=81937290#>.
Fuhl, J., 2020. 10 ways to eliminate gender bias in the workplace. [Online]. Available through:
<https://www.sagepeople.com/about-us/news-hub/eliminate-gender-diversity-workforce/>.
Gabay, J., 2018. Sainsbury’s gender inequality pricing malfunction. [Online]. Available through:
<https://www.smartinsights.com/online-brand-strategy/brand-development/sainsburys-gender-inequality-
pricing-malfunction/>.
Seidel, M., 2020. The Effects of Gender Discrimination in the Workplace. [Online]. Available through:
<https://smallbusiness.chron.com/effects-gender-discrimination-workplace-2860.html>.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g research, development and analysis of
ideas, writing, data collection, numerical analysis, tutor meetings, production of final outcome,
evaluation, writing the report): Ho
w
long
this
will
take
:

Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________
Gantt Chart

Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and why? What your areas of
research will cover:
RESEARCH METHODOLOGY
It is a part with the help of which detailed information about various methods which is adopted by the investigator are
included. This will help in producing positive outcomes after analyzing different types of methods in an effective manner. Some of
the most essential research methods are going to be discussed in detail manner as follows:
Research process
Research process consist of different sub activities such as examining all the information, placing it on the right place,
identifying it in an effective manner so that the research topic will conclude in an appropriate way. In reference to the present
research, investigators adopt systematic research process which includes selection of the topic, development of aim and objectives,
appropriate literature review section, data collection methods through primary as well as secondary method, reflection,
recommendation and conclusion as per the experience of researchers. It is the major process which assists in guiding researcher for
completing the whole project in an effective manner.
Research approach
It is saidthat there are two mainkinds of approaches whichis mainly used by the investigator in order to conduct the research in
aneffective and adequate way. These research approaches includes inductive as well as deductive. Inthe present research context, for
gaining best and most suitable outcome investigator adopt inductive research approach. Theprimary aim behind adopting this typeof
research approach is that it helps in developinga valid and authentic result in a systematic as well as simplesystematic manner. In
additionto this it has also been identified that inductive researchcategories the whole topic into various small sections which assist
them in orderto evaluate the topic intoa lucrative form. Another most essential reason in order to select themethod is that it refersto
the best and suitable approachfor qualitative method asit assist in examining the collected information in an effective manner.
Research strategy
Researcher mainly prefers to adoptvarious types of techniques andmethods for gathering required data and information. It is
usuallyconducted with the help of interview, questionnaire, survey& various different techniques. The currentresearch includes
questionnaires method in order to conclude the investigation in an effective manner. Primary research behind choosing this
technique is to gather huge data from their targeted sample size. Apartfrom this, ithas also been identified that it is cost as well as
time effective technique and helps in conducting the investigation in an effective and appropriate manner within given time period.
Research methodology
It consistof different tools aswell as techniques whichis adopted by the investigator in order to execute the whole research
in an effective and efficient manner. Some of the most essential methods are going to be discussed as follows:
Kind of investigation :- Quantitative aswell as qualitative are the two main methods of research which assistin examining
the gathered data and information in an effective manner. In thepresent context of investigation, it has been said that scholar has
adopted qualitative method of investigation for gathering positive results with the assistance of theoretical models and framework.
Inaddition to this, it is said that this type of investigation method helps in prioritizing human viewpoint, values,beliefs and perception
whichis supportive in orderto examine the whole data in an effective manner.
Research philosophy:- Positivism &interpretivism are the two mostessential kind of research philosophy mainly adopted
by researcher while completing the whole research in an effective manner. Here, researcher choose interpretivism kind of philosophy
sothat they can examine the whole information in an effective manner gathered on the basis of human perception. This will assist in
conducting the whole research in an appropriate and systematic manner and accomplish the task within given time frame.
Research design:-Itrefers to the structure of researchwhich is used by the investigator so that they can perform the whole

work in an effective manner. There are three main type of design which includes exploratory, descriptive aswell as explanatory
design helpsin providing better structure to the investigation. In referenceto the primary investigation, researchersadopt descriptive
research design. Reasonbehind selecting this type of investigation is that it assist in providing theoretical framework tothe
investigator that showsthe whole information in a systematic and appropriate manner.
Research instruments and tools: It has been analysed that, data collection is oneof the most effective method used by researcher so
that they can gather required information from various sources in an effective and appropriate manner. Thereare two types of
research methods primary as well as secondary. In the present context of primary data collection method, it has been said that it help
in gathering raw and fresh data. Itis the method where investigators adopt questionnaire method so that they can effectively select
primary information directly from the targeted individuals. Whereas, secondary data secondary method is online articles,
books,newspaper and manymore. In the present research, investigator adopt both primary as well as secondary method for
collecting data.
Sampling: Itrefers to an effective procedurewith the help of which researcher choose sample population withthe assistance of
appropriate method. Thereare two main sort of sampling methods which includes probabilistic aswell as non probabilistic methods.
Inreference to the present investigation, it has been said that researcher select probabilistic samplingmethod. This will help them in
order to provide equal opportunities to the population. In reference to the current investigation, total number of respondents are 30
selected to complete the whole investigation in an effective manner.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another qualification and
is appropriate.

Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV) Date

Research Ethics approval form
All students conducting research activity that involves human participants or the use of data collected form
human participants are required to gain ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed research fully with your unit tutor.
Please complete this form in good time before your research project is due to commence.
Section 1: Basic details:
Project title: The impact of gender discrimination on employee performance in Sainsbury.
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews Yes No
 Questionnaires YesNo
 Observations Yes No
 Use of personal records Yes No
 Data Analysis YesNo
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Yes
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults: 19-35
How will participants be recruited (identified an approached)?
The participants will be recruiting by random sampling method.
Describe the processes you will use to inform participants about what you are doing:

How will you obtain consent from participants? Will this be written? How will it be made clear to
participants that they may withdraw consent to participate at any time?
The consent from participants will be obtained by using random sampling method. It will be in written
form.
Studies involving questionnaires: will participants be given the option of omitting questions that do not
wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical issues arising from this
Studies involving observation: Confirm whether participants will be asked for their informed consent
to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give them a brief explanation of the
study)?
Yes No
Will participants be given information about the findings of your study?(This could be a brief summary
of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data Protection Act
(1998)
Yes No
Who will have access to the data and personal information?
Researcher and organisation both will have to access data and personal information.
During the research:
Where will the data be stored?
It will be stored in personal computer.
Will mobile devices such as USB storage and laptops be used

Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
It will be stored in personal computer
How long will the data and records be kept for and in what format?
It will be kept for 2 years and in word format.
Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical concerns? If so,
please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise because of your
research. Please consider/address all issues that may apply. Ethical concerns may include, but are not
limited to the following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research (including transfer, sharing,
encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics Policy: Yes
No
I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the ethical issues that may arise
in the course of my research
Name: Date:
Please submit your completed form to your supervisor and also attach to the Research Proposal
when submitting to Turnitin.