Research Proposal on Background of the Paper

Running head: RESEARCH PROPOSAL
RESEARCH PROPOSAL
Name of the student
Name of the university
Author note

1RESEARCH PROPOSAL
Table of contents
Topic:...............................................................................................................................................2
Background of the paper..................................................................................................................2
Problem statement...........................................................................................................................4
Scope................................................................................................................................................5
Relevance.........................................................................................................................................5
Research design............................................................................................................................6
Time frame...................................................................................................................................8
References and bibliography...........................................................................................................8

2RESEARCH PROPOSAL
Topic:
An investigation on social media influences in generating business outcomes in fashion industry
Background of the paper
Especially in the fashion industry, most of the organizations have realized the increasing impact
of social media towards increasing the brand awareness in the market (Seo & Park, 2018). The
business decision making process highly gets influenced by the available online community. In
the present scenario, thee business owners have acknowledged social media as thee important
marketing tool (Ismail, 2017). Social media has enabled the easier customer reaching process,
where the fashion designers can directly reach to the customers. The availability of channels in
social media has made the process easier for the fashion houses to reach the particular target
market (Ahmad, Ahmad & Bakar, 2018). Unlike the traditional marketing platforms, the social
media has strong control over the customers. From the year 2009, the social media has increased
the accessibility of fashion designers and due to availability of consumers’ comments on the
internet. The social media advertisement has helped the fashion brands to influence the
consumption trends of the customers. By continuing this, it can also be said that due to social
media trends. The technological influence is visible in the decision making process of most of
the managers. It is also true that social media is highly influential in terms of managing the
financial decision making process. It is true that the 30% of total sales in the fashion brands gets
influenced by the social media platforms, which indirectly impacts on the financial decision
making process (Poulis, Rizomyliotis & Konstantoulaki, 2019). The social media platforms help
to engage the customers in different advertising activities. As an example, it can be said that
ZARA is a popular fashion brand in the global market, which has adopted the strong social

3RESEARCH PROPOSAL
media marketing strategy in terms of developing t6he customer relationship. In order to
maintain the retail brand loyalty the social media influences have helped the company to gain
high profits. In order tp hit the sales funnel, thee increasing conversion rate has brought core
benefits in the fashion industry. Through facebook marketing, the fashion trends have influenced
the conversion rate.
In the words of Martín-Consuegra et al., (2019), the social media marketing can significantly
influence the communication as well as product selling process in the market. In the 21st century,
the social media marketing trends in the fashion industry have got influenced due to availability
of innovation and technology. Through the innovation utilization process, the marketing trends
have started impacting the investment related decision making process. Through the social media
platform, thee content marketing has helped the companies to promote thee products through
posting the blogs (Sudha & Sheena, 2017). Most of the fashion companies contribute in positing
the blogs using their own contents. Analyzing the most of fashion brand marketing strategy, it
has been identified that influencer marketing is an important strategic move adopted by thee
brands. Here endorsing the popular celebrities with the products though campaigns and promote
those campaigns on the social media platforms, huge revenue is being gained by the companies.
It is a coefficient way for sharing the information with thee customers. As per the new rule in
fashion industry, increasing information on the social media platform the companies try to
maintain thee transparency in business operations.
In order to increase the inbound traffic, most of the companies use social media. However, in
case of fashion brands the scenario is little different. The search engine optimization tool has
become quite common for the fashion brands. In this case, it becomes easier for thee companies
to reach new people (Schivinski & Dabrowski, 2016). In order to promote high sales in the