Challenges of Latest Trends on Multinational Firms

Research Proposal
(Burberry Group Plc)

Introduction
Fresh and new trends today, gives every person an excitement to get
fashionable attire that perfectly match with their lifestyle (Mejías and et.
al., 2019). This put pressure on each and every organisation that deal in
fashion industry to keep updated their products with latest trends. It
would help in not only retaining the targeted customers within business,
but also aid in generating high revenue as well.

Rationale of research
The main aim behind conducting a research on present topic i.e.
Challenges of latest trends on multinational firms, is to enhance
knowledge regarding with how today’s organisations cope up and
updated its business with changes in external environment (Flick, 2015).
It would help project makers in enhancing their knowledge and academic
skills.

Research aims and objectives
Research Aim:
“To determine the challenges faced by multinational organisations
due to current trends in fashion industry.” A case study on Burberry
Group Plc
Research Objectives:
To identify the impact of latest trends on multinational organisations in
fashion industry
To determine the challenges that faced by Burberry Group Plc due to
change in trends
To ascertain the strategies that will help Burberry Group Plc to overcome
from challenges of latest trends in fashion industry