Investigating the Impact of Globalisation on Trends of Fashion Industry

Research Proposal

Executive Summary
With increasing the emergence of globalisation, demands of customers for
purchasing clothing, footwear and other apparels, is rapidly shifted towards latest
trends. They always seek to get trendy clothes which match their lifestyle on reasonable
rates. But it affects growth and profitability of brands and retail organisations that are
associated within fashion industry, in both negative and positive manner. Hereby,
increasing demand of products indicates positive consequences of impact of
globalisation on fashion trends, that aid to generate high sales and revenue. But
decreasing product-life cycle increases stocks and inventories also, that leads to
increase wastages and affect both companies and ecosystem adversely. For this
project manager conduct analysis through different methods such as qualitative,
quantitative, primary and secondary. This is so because that will help in developing
more effective decision through the reliable as well as effective information.

Table of contents
Executive Summary......................................................................................................................2
Topic: Investigating the impact of globalisation on trends of fashion industry. A research
on Blue Inc.....................................................................................................................................1
Introduction.....................................................................................................................................1
Overview of project..............................................................................................................1
Primary objectives...............................................................................................................1
Secondary Objectives.........................................................................................................1
Hypothetical Analysis..........................................................................................................2
Literature Review..........................................................................................................................2
Influence of globalisation on trends of fashion industry.................................................2
Benefits and challenges of changes in fashion trend....................................................3
Strategies to overcome from challenges in fashion trend.............................................4
Research Methodology................................................................................................................5
Research findings.............................................................................................................................6
Research evaluation.....................................................................................................................6
Recommendations........................................................................................................................6
References.....................................................................................................................................8

Topic: Investigating the impact of globalisation on trends of fashion industry. A
research on Blue Inc.
Introduction
Overview of project
Today, with emerging globalisation, every aspect of business and trends of
marketplace changes continuously. In context with fashion industry, globalisation affects
business of organisations that deal in this sector, in terms of production, marketing
channels, distribution and more (Nayak, Akbari and Far, 2019). A study on this concept
is conducted under present report where, Blue Inc. is chosen for making investigation.
This fashion retail store operating its business within UK with more than 100 stores and
offers a wide range of products – clothing, accessories and footwear. But with emerging
trends in fashion due to globalisation, it has kept its update with changing in demands of
customers to match their lifestyles. To conduct project on this topic, the following tasks
are taken under considerations –
Primary objectives
“To determine the impact of globalisation on changing trends of fashion
industry.” A case study on Blue Inc.
Secondary Objectives
 To evaluate the way globalisation changes the current trends of fashion industry
 To identify the benefits and challenges of changing fashion trends due to
globalisation on Blue Inc.
 To develop strategies that will help Blue Inc. in reducing the negative impact of
changes in current fashion trends due to globalisation
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