The Role of Digital Technology for Improving Consumer Satisfaction : Case Study
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Added on 2020-11-23
The Role of Digital Technology for Improving Consumer Satisfaction : Case Study
Added on 2020-11-23
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Research Proposal
Table of ContentsINTRODUCTION...........................................................................................................................1Research Background .................................................................................................................1Aims and Objectives ..................................................................................................................2Research Question ......................................................................................................................2Rationale ....................................................................................................................................2LITERATURE REVIEW................................................................................................................2RESEARCH METHODOLOGIES ................................................................................................5TIMESCALE AND RESOURCES ................................................................................................7REFERENCES..............................................................................................................................10
Topic : “The Role of digital technology for improving consumer satisfaction- A case study onTesco.” INTRODUCTIONDigital technologies are electronic techniques, systems and resources which generate,store or procedure data. Well known examples involve social media, online games, multimediaand mobile phones. Digital learning is any kind of learning that utilises technology. Digitaltechnology involves all kinds of equipments and applications which utilise in the kind of numericcode. Digital technology is very important for any kind of business. Technology has essentialinfluences on business operations (Ku, 2017). With the help of it, business tries to improvecommunication with their consumers, increasing the efficiency of operations and so on. With thehelp of it, increasing the consumer satisfaction that aid to raise the profits and productivity ofbusiness. The structure of digital technology influences on culture, relationship and efficiency oforganizations. This can aid to enhance the productivity and performance of retail companieswithin the industry. Therefore, company must utilise the different digital technologies forimproving the operations. This can aid to raise the brand image and equity of company in retailindustry. Research Background Digital technology play the vital role in today's world. Digital technology play importantrole in the business in relation to improve the communication with consumers, enhancingefficiency of operations and increasing the research capacity within business. Technology can beutilised to secure financial info, confidential executive decisions and other branded data whichleads to competitive advantages. The present study is based on Tesco. It is the Britishmultinational groceries and general merchandised retailer in the UK. Also, the present study isdetermine the role of digital technology in consumer satisfaction within the business.Technology has essential influences on business operations (Henderson, Selwyn and Aston,2017). It has both tangible and intangible advantages which will aid make money and producethe outcomes their consumers demand. Technological infrastructure influences the culture,efficiency and relationships of companies. It also impacts the security of private info and tradebenefits. Company used digital technology for build and management relationship with1
consumers in the marketplace. Therefore, company must utilise the different digital technologiesfor improving the operations. This can aid to raise the brand image and equity of company inretail industry. Aims and Objectives Aims:“To determine the role of digital technology for improving consumer satisfaction- A casestudy on Tesco.” Objectives: To examine the concept of digital technology and consumer satisfaction. To analysis the significance of Customer Relationship Management in Tesco.To determine the impact of digital technology in improving consumer satisfaction inTesco. To recommend the techniques of improving consumer satisfaction used by Tesco. Research Question What are concept of digital technology and consumer satisfaction?What are significance of Customer Relationship Management in Tesco? What are impact of digital technology in improving consumer satisfaction in Tesco?What are techniques of improving consumer satisfaction used by Tesco? Rationale The present research is done in relation to determine the role of digital technology inbusiness operation. The study will give the brief on various impacts of digital technology whichcompany has seen in retail business. Along with it, the research will examine the customerrelationship management in company (Drijvers, 2015). The overall study will give theinvestigator with the capacity to understand consumer satisfaction taking place within the retailindustry. It will examine the various techniques used by company in relation to consumersatisfaction. Therefore, company must utilise the different digital technologies for improving theoperations. This can aid to raise the brand image and equity of company in retail industry. LITERATURE REVIEWTheme 1: Concept of digital technology and consumer satisfaction2
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