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Social Media and Consumer Behavior Assignment

   

Added on  2020-10-05

7 Pages377 Words337 Views
Research proposal template
Social Media and Consumer Behavior Assignment_1
Table of ContentsTASK 1.2.........................................................................................................................................1Title..............................................................................................................................................1Brief introduction.........................................................................................................................1Research question........................................................................................................................1Aims and objective......................................................................................................................1Rationale......................................................................................................................................1REFERENCES................................................................................................................................3
Social Media and Consumer Behavior Assignment_2
TASK 1.2Title Access the influence of social media in consumer buying behaviorBrief introduction Digital marketing has boomed the world of organization by giving them easy platform toconnect with worldwide shoppers. There numerous social sites which connects management ofcompany directly with purchaser. Social media marketing is the most influential scope ofmarketing in modern era. There are wide range of social sites which used by business formpromotional actives and launches like Facebook, Instagram, Twitter, etc.Research questionWhat is the importance of social media in travel and tourism sector?How consumer behavior is being influenced by social sites?What recommendation can be implemented to develop effective strategies?Aims and objectiveAims - To analyses the influence of social media in consumer buying behavior in travel andtourism sector. A case study on Thomas Cook.Objectives-To assess the role of social media on travel and tourism sector.To analyze the influence of social media on consumer buying behavior. To recommend how marketing strategies can be developed to promote goods andservices. Rationale Analyze role of digital marketing In modern era, technology has played a vital role in providing a lot of information topeople. it has also helped companies to promote their products and services through socialmedia. Thus, it has influenced on decision making process (Pappas, 2016). The study willanalyze role of digital marketing in tourism industry.Factors influencing consumer decision making1
Social Media and Consumer Behavior Assignment_3

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