Role of Eco-Friendly Initiatives on Consumer Decision Making in Hotel Selection

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Added on 2022/12/05

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AI Summary

This research proposal explores the role played by eco-friendly initiatives, strategies, and policies on consumer decision making in selecting a hotel. It focuses on the concept of sustainability in the hospitality industry and the impact of eco-friendly initiatives on consumer perceptions. The study aims to evaluate the importance of sustainability, analyze the role of eco-friendly initiatives, and provide recommendations for improving sustainable and eco-friendly practices in hotels. The research is conducted as a case study on Holiday Inn.

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Role of Eco-Friendly Initiatives on Consumer Decision Making in Hotel Selection

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