Sustainability in the Hospitality Industry

Research Project
(Sustainability in the
Hospitality Industry)
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TITLE: “Sustainability in the Hospitality Industry”
INTRODUCTION
In hospitality industry, Sustainability is the significant concept which contributes in
making a business sustainable and successful. The hospitality industry had intense environmental
influence by water and energy consumption, use of consumable and durable goods and
hazardous and solid waste creation (Jones, Hillier, and Comfort, 2016). For reducing the impact
on environment, it is necessary to adopt sustainable or green operations within the organisation.
This project aims to analyse the role of eco-friendly policies, strategies and initiatives on
decision making of consumers when selecting a hotel. It covers objectives and questions which
provides the direction to researcher to accomplish the main aim of study.
Aim
The aim associated with this study is “to evaluate about the role of ecofriendly initiatives
and sustainable strategies on the decision making of consumer while selecting a Hotel. A study
on Holiday Inn.”
Objectives
The objectives associated with this study are provided as follows:
1. To review about the concept of sustainability along with its importance and significance
for hospitality industry.
2. To determine the role of ecofriendly initiatives and sustainable strategies on the consumer
decision making while selecting a Hotel.
3. To identify some more effective eco-friendly initiatives and strategies for Holiday inn to
have improvement in its overall productivity and performance level.
Questions
The research questions in relation to this study are as follows:
1. What is the concept of sustainability along with its importance and significance for
hospitality industry?
2. What is the role of ecofriendly initiatives and sustainable strategies on the consumer
decision making while selecting a Hotel?
3. What are some more effective eco-friendly initiatives and strategies for Holiday inn to
have improvement in its overall productivity and performance level?
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