Analyzing Environmental Threats to Jaguar Land Rover

This research paper aims to analyze the environmental threats that are affecting Jaguar Land Rover, an automobile company in the UK. It will review the annual reports of Jaguar and Land Rover to understand the impact of these threats on the automobile industry. The paper will focus on the high rates of pollution during the production process of automobiles and the influences of environmental threats on the industry. The research questions will explore the pollutants emitted by Jaguar Land Rover's manufacturing plants, the social and economic consequences faced by the company for preventing plant emissions, and the steps it is taking to consume less energy and produce fewer pollutants. The paper will also discuss the challenges faced by Jaguar Land Rover, such as the pressure to adopt energy-efficient and environmentally friendly production processes. The methodology will involve analyzing institutional reports and scientific works on environmental degradation due to inefficient plants of automobile companies. The paper aims to transform environmental threats into opportunities for a sustainable competitive advantage.

Running Head: RESEARCH PROPOSAL
RESEARCH PROPOSAL
Name of the Student
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Author Note

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Table of Contents
Introduction................................................................................................................................2
Research Backgroud...................................................................................................................2
Research Aims and objectives...................................................................................................2
Research questions.....................................................................................................................2
Literature review........................................................................................................................3
Method and approach.................................................................................................................3
Timescale...................................................................................................................................3
Recourses...................................................................................................................................3
References..................................................................................................................................3

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Introduction –
This report aims to analyse the environmental threats that are affecting Jaguar land
Rover, an automobile company of United Kingdom. Hence, the probable scenario of the
threats to the environment and their influence on the automobile industry will be analysed by
reviewing the annual reports of the Jaguar and Land Rover as the sample automobile
company. The title of the research paper will be-“The Factors that Casts A Negative Impact
on the Environment and The Growth of Automobile Industry”. The reason behind the
selection of the title is to indicate the high rates of pollution during the production process of
automobiles and the influences of the environmental threats to the automobile industry. The
kind of information which will be represented is analytical as well as statistical. A reverse
perspective will be adopted to approach the problem.
Research Background -
Jaguar Land Rover Automotive PLC is actually the holding organisation of Jaguar
Land Rover Limited, a multinational automotive company which has its root in UK. Its
headquarters are situated in Whitley, Coventry, United Kingdom. It is a subsidiary of Indian
automotive company Tata Motors. The principal activity of the company, is to design,
manufacture as well as sale the vehicles which bears the Jaguar and Land Rover marques.
Both marques History. Both businesses had been a part of British Leyland during some parts
of their histories until the beginning of 1984. Eventually, Jaguar and Land Rover were
reunited into the same group, by the Ford Motor Company in the year 2002. Jaguar Land
Rover is well known for producing car that have excellent quality and aristocrat design, but
the company has been accused of not adopting green technology and not meeting
environmental standards as set by statutory body of UK government, for environmental
protection.

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Research Aims and objectives -
The aim and objectives of the research will include an analysis of the production
process of the automobile industry, which is blamed to contaminate the environment with
harmful gases. Another objective of the paper is to throw lights on the impact of
environmental threats on the automobile industry (Brand 2016). This paper will show how
the environmental threat will cast upon an overall negative impact on the automobile industry
with reference to the case study of Jaguar Land Rover (Bergek Berggren and KITE Research
Group 2014).
Research questions –
The research questions for this research paper will be designed after analysing the annual
report of the company Jaguar Land Rover. The specific questions which may be formulated
based on the risks and problem faced by the company, are given below:
1. What are the pollutants that the manufacturing plants of Jaguar Land Rover emits?
2. What are the obligations, social and economic consequences that Jaguar Land Rover
faces for preventing plant emission?
3. What are the steps it is going to take to consume less energy and produce less
pollutants while manufacturing cars?
Literature review –
This paper will reveal the challenges that Jaguar Land Rover faces which will include
the social as well; as economic consequences of having obsolete technologies for production,
the pressure to adopt an energy efficient and environment friendly production process for
higher environmental performance, which the rival companies like- Ford, GM and Toyota
have already adopted (Dechezleprêtre and Sato 2017). This paper will also discuss that

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recognising the existing environmental threats will help the organisation integrate the
environmental issues in its strategic agenda. Finally, this paper will conduct an analysis of the
annual report of the company and find out the ways to transform environmental threats into
opportunities towards the formation of a sustainable competitive advantage. Hence the
opportunities will include- innovative behaviour, technological superiority, adoption of cost-
effective as well as environmentally-sound production process. The paper will also discuss
the benefits of creating a green image (Messagie et al. 2014).
Method and approach –
This study attempts to adopt a methodology that incorporate situation analysis
depending on several criteria set by the researcher. This implies that the research paper will
build a scenario based upon the analysis of institutional reports as well as scientific works on
environmental degradation due to the inefficient plants of automobile companies. Hence
secondary data will be used in this research paper. A set of criteria will be used in order to
prepare a possible scenario (Yearley 2014). These criteria will be decided depending on-
potential damage of each environmental threat to the automobile sector, likelihood, timescale.
Here the. The criterion of “likelihood” is going to consider three probable situations of low,
medium and high in case of the measurement of the emissions of pollutants from the plant of
automobile industry. Another criterion, “severity” attempts to estimate the impact of the
environmental threats to the growth of the automobile industry, after analysing the annual
report of Jaguar Land Rover The impacts will be categorized as low, moderate or high
depending on the severity of the impact. The criterion “potential damage of each
environmental threat to the automobile sector” will attempt to measure the economic
consequences (Leigh and Li 2015).

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The adoption of such an analytical methodology is justified because, in order to
measure and compare what amount of harmful pollutants are emitted during the manufacture
of cars by different companies, it is important to set some criteria and analyse the secondary
data collected from the annual reports, in-house journals, published by several companies,
government journals and so on (Wallace 2017).
Timescale –
Recourses-
In order to carry on this kind of research one needs resources that facilitate in the comparison
of the production process and emission rate of different automobile companies. Again, the
resources for this research paper should be selected keeping in mind the constraints like -
time, money and requirement of statistical equipment. This is the reason why the research
paper aims to collect secondary data from several sources like-annual report of the Jaguar
Land Rover, Annual reports of Ford, GM and Toyota and other car companies, report
attached in the journals published by the government statutory body for regulating the
consequences of environmental degradation in UK (Greenblatt and Shaheen 2015.)

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References
Messagie, M., Boureima, F.S., Coosemans, T., Macharis, C. and Mierlo, J., 2014. A range-
based vehicle life cycle assessment incorporating variability in the environmental assessment
of different vehicle technologies and fuels. Energies, 7(3), pp.1467-1482.
Dechezleprêtre, A. and Sato, M., 2017. The impacts of environmental regulations on
competitiveness. Review of Environmental Economics and Policy, 11(2), pp.183-206.
Leigh, M. and Li, X., 2015. Industrial ecology, industrial symbiosis and supply chain
environmental sustainability: a case study of a large UK distributor. Journal of Cleaner
Production, 106, pp.632-643.
Greenblatt, J.B. and Shaheen, S., 2015. Automated vehicles, on-demand mobility, and
environmental impacts. Current sustainable/renewable energy reports, 2(3), pp.74-81.
Bergek, A., Berggren, C. and KITE Research Group, 2014. The impact of environmental
policy instruments on innovation: A review of energy and automotive industry
studies. Ecological Economics, 106, pp.112-123.
Yearley, S., 2014. The Green Case (Routledge Revivals): A Sociology of Environmental
Issues, Arguments and Politics. Routledge.
Wallace, D., 2017. Environmental policy and industrial innovation: Strategies in Europe, the
USA and Japan. Routledge.
Brand, C., 2016. Beyond ‘Dieselgate’: Implications of unaccounted and future air pollutant
emissions and energy use for cars in the United Kingdom. Energy Policy, 97, pp.1-12.

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Azevedo, S.G. and Barros, M., 2017. The application of the triple bottom line approach to
sustainability assessment: The case study of the UK automotive supply chain. Journal of
Industrial Engineering and Management (JIEM), 10(2), pp.286-322.