Jaguar and Land Rover: Analyzing the Downfall of Sales and Revenue

Running head: JAGUAR AND LAND ROVER
Jaguar and Land Rover
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1JAGUAR AND LAND ROVER
EXECUTIVE SUMMARY
The main objective of the particular report is to analyse the downfall of the sales and revenue
of an automotive industry named as Jaguar and Land Rover. In the context of understanding
the reasons behind the same the study analyses the background of the concerned company
and its industry. Further, the study focuses on examining the Porter's Five Forces Model that
created an impact on the working structure of the company. Moreover, the report explores the
competitor analysis of the company and interprets the peer competitor. Furthermore, the
report investigates the issues behind the failure in the sales rate and thereby sets a digital
content plan that would help the concerned company to resolve the problems of its failure.
Finally, the report concludes by suggesting a few strategical recommendations to the
company that may help the same to increase its revenue and help gain a better competitive
advantage in the future.

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Table of Contents
Introduction................................................................................................................................4
Background of the brand and industry.......................................................................................4
Porter’s Five Forces Model....................................................................................................5
Competitor Analysis...............................................................................................................6
Major Issues identified from the background analysis..............................................................8
Digital Content Plan.................................................................................................................10
Target Market.......................................................................................................................10
Platforms for implementing the strategies...........................................................................10
The message of the strategy.................................................................................................10
Implementation of strategies................................................................................................11
Evaluation of the success of the campaign..............................................................................13
Recommendations....................................................................................................................13
Conclusion................................................................................................................................14
References................................................................................................................................15
Appendices...............................................................................................................................18
Appendix 1...........................................................................................................................18
Appendix 2...........................................................................................................................19
Appendix 3...........................................................................................................................20
Appendix 4...........................................................................................................................20

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Introduction
The Jaguar Land Rover Limited is considered as a British multinational company in
the automotive sector, headquartered at Whitley, Coventry – United Kingdom (Woodham
2016). The concerned industry is also a subsidiary of Tata Motors – Indian automotive
company. The primary mission of the company is to design, develop, manufacture and supply
the automotive vehicles bearing the marques of Jaguar and Land Rover. The mentioned
company is managed by the industry of Jaguar Land Rover Automotive PLC. The prior
reason behind choosing the mentioned company is to analyse the reason behind the failure of
sales and marketing and thereby the revenue of the successful luxurious company. In this
connection, the report focuses on investigating the background of the chosen brand. The main
aim and objective of the paper remain to analyse the reasons behind the failure of the
company and the crucial factors of the market environment that created the impacts on the
chosen company.
Background of the brand and industry
The industry Jaguar Land Rover Automotive PLC was debuted in the year of 2008,
dated 18th January (Hanova 2014). The parent organisation of the concerned sector is named
as Tata Motors. These two iconic brands of Jaguar Automotive PLC consists of Jaguar that
has a wide range of luxurious sedans, SUVs and sports cars. The Land Rover is implied to
encompass the portfolio of all other premium vehicles. The industry has four major
automotive facilities of manufacturing in the United Kingdom alone. The same is spread in
the regions of Solihull, Castle Bromwich, Halewood, and Wolverhampton. Other than this,
the concerned industry has its operating business of manufacturing industry in China as a
joint venture, a contractual manufacturing factory in Austria and some locally assembled
operation management business in Brazil as well as India. Furthermore, the company has

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debuted a new manufacturing unit in Slovakia in the year 2018. In this connection, the report
tends to analyse the market condition of the concerned company with the limitations to the
study of Porter’s Five Forces Model.
Porter’s Five Forces Model
As implied by Holloway (2017), the Porter Five Forces is a strategic management tool
of microeconomics that helps in the examination of the forces of competition that are
prevalent in a business entity. The rigorous application of the same in connection with Jaguar
and Land Rover is explained as below.
The threat of New Entrants
The Jaguar and Land Rover though was one of the luxurious car manufacturing
company, it had a high potential threat of new companies entering into the market with the
same potential as theirs, and this creates a danger for the company as their profit earning
decreases (Crawford 2016).
Suppliers Bargaining Power
The suppliers providing equipment and tools to Jaguar and Land Rover extracts
higher rate from them (Bhatia 2013). This is because the purchasing power of the company is
limited and the suppliers enjoy their power in hand. This leads to an increase in the cost of
investment and production.
Customers Bargaining Power
The potential customers of Jaguar and Land Rover tend to drive down the high price
of the cars because of their durable power of bargaining (Bailey and De Propris 2017). Thus,
the profit sustainability of the company is hampered.