Analyzing the Growing Popularity of Food Tourism in Birmingham, UK

RESEARCH PROPOSAL

TABLE OF CONTENTS
Introduction..................................................................................................................................3
Aim & Objectives........................................................................................................................3
Rationale......................................................................................................................................4
LITERATURE REVIEW............................................................................................................5
Evolution of food tourism within culinary destination................................................................5
Factors that motivate food tourists to visit destination................................................................6
Research Methodology................................................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

Topic: To analyse the growing popularity of Food Tourism and identify the key criteria that
constitutes a successful Food Tourism Destination. A study on Birmingham in UK.
Introduction
The popularity of the food tourism is increasing day by day because of the demand of the
majority of the people (Inbound food and drink research, 2020). The research will solely be
based on the food tourism destinations in UK. As UK is giving tough competition to all other
countries in all the industries so it is must for UK to promote its food tourism destinations and
lead all other countries (The food and drink tourism hub, 2020). The research will be discussing
the overall concept of food tourism and the factors which encourages the food tourists to visit the
destinations of food tourism. It will further elaborate the successful culinary destinations in UK
and the criteria which decides the success of these destinations. Various recommendations will
be suggested which will help Birmingham to become the most successful culinary destination in
UK (What is food tourism, 2020).
Aim & Objectives
Aim: To explore the growing popularity of Food Tourism along with identifying the key criteria
that constitutes a culinary destination in context of Birmingham, UK.
Objectives:
 To evaluate the concept of food tourism in Birmingham, UK.
 To explore different factors that motivates the food tourists to visit the food tourism
destination.
 To identify the successful culinary destinations in UK and identify the key criteria
constituting the successful food tourism destination.
 To recommend various strategies that help Birmingham to become a successful culinary
destination in UK.
Research Questions:
 What is the concept of food tourism in Birmingham, UK?
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 What are the various factors that motivates the food tourists to visit the food tourism
destinations?
 What are the successful food tourism destinations in UK and what are the key criteria
which constitutes the successful culinary destinations?
 What strategies can be recommended to Birmingham to make it a successful food tourism
destination in UK?
Rationale
The main reason behind the deciding the current topic i.e., to analyse the growing
popularity of food tourism is that the people are planning for trips which are centred on
explorations which are taste-inspired and also helps in immersing in the local culture where the
destination is situated (Storytelling and Sense of Place, 2019). All the food tourism destinations
reflect their respective culture in the food they serve which is its identity. The Birmingham needs
to attract large number of customers towards it and promoting its food to the food tourists is the
best option (A guide to English food and drink, 2020). In the food tourism industry, the
competition is increasing as each day passes which makes the competitors such as Ludlow,
Padstow, Leeds etc. to innovate themselves in all the aspects.
In order to make Birmingham as a number one culinary destination, it must identify the key
criteria which makes it successful in terms of food tourism (Food as an element in developing
tourist experiences, 2017). Therefore, this research will help the city to focus on those criteria
and to achieve those in order to make it successful (Why Food Tourism; Launching Visit
Britain’s Foodie Itineraries, 2017). It will also explore the strategies implemented by the other
food tourism destinations which will give a clear idea to Birmingham about how to develop itself
and its strategies which can help it become number one among all and can attract large number
of food tourists.
The main goal of the food tourism destinations is to fulfil the need of the food tourists and to
cope up with all the challenges faced by doing an overall research of the preferences of the
clients. Birmingham must analyse the strategies and goals of other food tourists’ destinations in
UK so that it gains a deeper insight about the areas in which it must differentiate itself to gain
larger customer base (New plan to increase food and drink tourism, 2020). Various strategies
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