BGP7730 Business Research Project Assessment Guide

Identify a research project relevant to your field of study and provide a brief proposal with a title for the proposed study.

Research Questionnaire 1.

This questionnaire aims to gather quantitative data on knowledge transfer and cultural alignment between headquarters and subsidiaries. It consists of 12 questions on knowledge transfer and 6 questions on cultural alignment. The questions are designed to understand the effectiveness of knowledge transfer strategies, the impact of cultural misalignment on knowledge transfer, and the role of diversity and collectivism in improving knowledge transfer. The questionnaire also includes 6 qualitative questions to gather more insights on the challenges faced in knowledge transfer and how to handle them.

Quantitative Questionnaire on Knowledge Transfer and Cultural Alignment

This presentation explores the impact of globalization on Nike's new product development in the UK, including factors leading to development, challenges faced, and recommendations for success.

Impact of Globalization on Nike's New Product Development in the UK

Presentation

Research Assignment Qualitative Questionnaire

RESEARCH PROPOSAL.

This chapter focuses on the data analysis of the questionnaire conducted to understand the impact of brand extension on the brand personality of Cadbury. The frequency distribution table and graphs are used to interpret the responses of the participants. The chapter also discusses the major challenges faced by Cadbury during the implementation of brand extension and the brand extension strategies used by them.

Research Questionnaire 1.

End of preview

Quantitative Questionnaire on Knowledge Transfer and Cultural Alignment

Impact of Globalization on Nike's New Product Development in the UK

Research Assignment Qualitative Questionnaire

RESEARCH PROPOSAL.

Role of brand extension and its impact on brand personality: In the context of Cadbury - Chapter 4: Data Analysis

Sampling of populations

Research Questionnaire 1.

End of preview

Quantitative Questionnaire on Knowledge Transfer and Cultural Alignmentlg...

Impact of Globalization on Nike's New Product Development in the UKlg...

Research Assignment Qualitative Questionnairelg...

RESEARCH PROPOSAL.lg...

Role of brand extension and its impact on brand personality: In the context of Cadbury - Chapter 4: Data Analysislg...

Sampling of populationslg...

Quantitative Questionnaire on Knowledge Transfer and Cultural Alignment

Impact of Globalization on Nike's New Product Development in the UK

Research Assignment Qualitative Questionnaire

RESEARCH PROPOSAL.

Role of brand extension and its impact on brand personality: In the context of Cadbury - Chapter 4: Data Analysis

Sampling of populations