The assignment content discusses a business development proposal for White Furniture, a furniture retailer launching its new product segment called office furniture. The proposal aims to increase market share by introducing ergonomic furniture, providing excellent customer service, and multiplying sales within two years. To achieve these objectives, the company needs to develop an operational plan that includes human resource management, marketing, technology, business processes, and optimal utilization of resources such as manpower, funds, contacts, location, warehouse, tools, and equipment. The proposal has the potential to come into action with teamwork, internal communication, cost improvement, and a focus on unique products like ergonomic furniture. The findings and outcomes of this project are feasible and can aid in boosting sales in the furniture industry by introducing a new product concept that focuses on health issues.
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