Issues Faced by Rowlinson Knitwear Limited: A Research Report

Research Report

Executive summary
Main purpose of this report is to analysis issues faced by Rowlinson Knitwear Limited.
With the help of market research, company have to analysed their competitors and its impact on
their performance. PESTLE analysis have been followed by company for analysing political,
environmental, legal etc. situation of country. Along with this, STP framework was also applied
by company for determining their target customers, market position and segmentation.

Table of Contents
Executive summary .........................................................................................................................2
INTRODUCTION ..........................................................................................................................1
Client Introduction .....................................................................................................................1
Report Introduction ....................................................................................................................1
CLIENT PROBLEM BRIEF .........................................................................................................1
Problem identification.................................................................................................................1
Problem Analysis........................................................................................................................1
ANALYSE CURRENT COMPETITORS......................................................................................2
Identify competitors....................................................................................................................2
Competitor mapping....................................................................................................................2
ANALYSE TARGET CUSTOMERS.............................................................................................2
Use the STP model for customer identification..........................................................................2
ANALYSE THE MARKET AND OTHER FACTORS FROM THE EXTERNAL
ENVIRONMENT ..........................................................................................................................3
External factors...........................................................................................................................3
IDENTIFICATION OF ISSUES.....................................................................................................4
JUSTIFICATION OF ISSUES .......................................................................................................5
CONCLUSION ...............................................................................................................................5
REFERENCES ...............................................................................................................................6