Global Strategy for Rowlinson Knitwear: Reasons, Strategies, Country Analysis, Mode of Entry and Challenges

Global Strategy

Table of Contents
INTRODUCTION ..........................................................................................................................4
MAIN BODY...................................................................................................................................4
TASK 1.......................................................................................................................................4
Give reasons for internationalisation with support of market data of headquarter market. With
support of competitor analysis, economic data and porter's diamond give reasons for it. .........4
TASK 2.......................................................................................................................................6
Explain about the strategies for internationalisation purpose. The selected strategy should be
evaluate and justified...................................................................................................................6
TASK 3.......................................................................................................................................7
COUNTRY ANALYSIS............................................................................................................7
PESL Framework to determine attractiveness of selected Country............................................7
Porter's Five Forces Framework to analyse Country's Market-Environment.............................8
TASK 4 ......................................................................................................................................9
Explain about mode of entry and justify it by evaluating the task 1,2 and 3 .............................9
TASK 5.....................................................................................................................................10
Problems faced by Company while Internationalising.............................................................10
Problems or Challenges Faced by New Companies while Entering New Market....................10
TASK 6.....................................................................................................................................11
Provide solutions for addressing the issues discussed in above task........................................11
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Global strategy refers to that strategy which a company develops to expand into the
global market. The reason behind for developing global strategy is to increase sales across the
world. The term global strategy basically includes standardisation, multinational and
international strategies. Rowlinson knitwear is taken into consideration in the present report.
Rowlinson knitwear is a manufacturer company which supplies high quality garments to
independent retailers of corporate wear and school wear(Hilson, Sauerwein and Owen,
2020).The company belongs from manufacturing and retail wholesale industry and company's
turnover is 15.6 million according to 2020 year. The company currently employs 53 people and
company is plan to expand in Nigeria country. The present report covers analysis about reasons
for internationalisation and about the strategies for going at international level. In addition to
this, the report will cover discussion about country analysis with support of PESL and five
forces. Moreover, the report will cover analysis about mode of entry and about issues at
managerial and organisational level. The report also consist of solutions for problems faced at
managerial and organisational level.
MAIN BODY
TASK 1
Give reasons for internationalisation with support of market data of headquarter market. With
support of competitor analysis, economic data and porter's diamond give reasons for it.
Rowlinson knitwear is a company which is from manufacturing industry and it gives
opportunity to diversify its market. When company expand themselves then it gives access to
new customers as well and in those market where company does not operate themselves.
According to latest data of Rowlinson Knitwear, company has earned gross profit of £4M and
turnover of £16M(Radojevic and et. al., 2021). The main reason for going at international level is
the need of staying competitive into the respective environment. There are lots of companies
who compete with Rowlinson on a drastic level. There are around 21084 companies who are in
retail industry in England who compete with their own strength in this competitive market.
Rowlinson is famous and unique due to its high trusted and engaged workplace and its effective
HR policies makes the workplace culture very successful. The competitors also tried to innovate

themselves and take initiative towards to make changes in their work culture so that they can
give tough competition to Rowlinson.
According to porter's diamond model which is basically designed to understand the
competitive advantage that country has due to certain factors which are available to them. It
basically includes four elements which are firm strategy, structure and rivalry, factor conditions,
demand conditions and related and supporting industries.
 Firm strategy, structure and rivalry: The national context in which companies operate
largely determines how companies are created, organised and managed so it affects their
strategy and how they structure themselves. For international competitiveness, domestic
rivalry is instrumental so it forces companies to develop unique and sustainable strengths
and capabilities(Lu and et. al., 2020). In context to Rowlinson knitwear, they have tried
to innovate themselves by giving unique wears into the market and they have build such
kind of work culture so that they can give tough competition to their rivals.
 Factor Conditions: These are the conditions which refers to the natural, capital and
human resources available. With respect to Rowlinsn Knitwear, they are rich in terms of
human resource policies and innovative ideas which makes the different wear attractive
and stylish as well.
 Demand Conditions: The presence of sophisticated demand conditions from local
customers also pushes companies to grow, innovate and improve quality as
well(Dudovtseva, 2020).With respect to knitwear company, they can easily grow
according to their country's demand level and can also innovate stylish wears for their
customers.
 Related and supporting industries: The presence of related and supporting industries
gives an excel to local industry. Suppliers are crucial in terms of enhancing innovation
through more efficient and higher quality inputs, short lines of communication and
feedback.
So by these four forces it has been analysed that a company needs to go for international level so
that they can experience at large scale and can grow into innovative manner as well.