Business Report Assignment - (Doc)
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Added on 2020-03-16
Business Report Assignment - (Doc)
Added on 2020-03-16
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Research report 1Business reportStudent Name:Student number:Lecturer:
Research report 2Table of contentsContent Page 1.0 Introduction ................................................................32.0 Problem statement.............................................................33.0 Research questions............................................................43.1 Top and worst performers....................................................43.2 Difference in payment methods ........................... ................53.3 Difference in sales performance ...........................................63.4 Difference in sales and gross profit........................................83.5 Test for correlation-sales and rain ........................................133.6 Test for correlation-sales and gross profit ...............................133.7 Product category.............................................................144.0 Discussion and recommendation ..........................................155.0 Reference........................... ..........................................16
Research report 31.0 IntroductionNew entrepreneurs undergo myriad of challenges before establishing themselves in the market.So to remain afloat in the market, a well laid strategy is important [ CITATION Kot12 \l 1033 ] and[ CITATION Rom09 \l 1033 ]. However, the strategy will be responsive to the business’ challenges ifit’s all based on customer feedback and performance of their products in the market. Thechallenges include competition from well established businesses within the industry to aspectssuch as weather and unfavorable economy [ CITATION Mow03 \l 1033 ] and [ CITATION Mar09 \l1033 ]. For this reason, it is therefore important that businesses identify their strong points andcapitalize on them and their weak points to improve on them. 2.0 Problem statementHarvest kitchen is a generally new organization dealing in fruits and vegetables. Just like anyother new ventures, they have had to deal with challenges facing new businesses in the marketand within its industry. The main problems identified so far by Harvest kitchen organization islow sales. It is perceived that this is as a result of low closes on leads. The other problem is costof goods. Sometimes due to unfavorable market conditions their fruit and vegetables are onlyable to fetch small prices hence small profit margins. It is against this background that themanagement of Harvest Kitchen decided to conduct a survey on their organization to identifytheir weak points so as to strategize on how to turn the situation around.3.0 Research questions
Research report 4Some of the main research questions that Harvest Kitchen sought to get answers to so as they canturn their fortunes in the market include the following;What are the top and worst performing products in terms of sales?Are there differences in payment methods?Are the differences in sales performance based on where the product is located in theshop? How does this affect both profits and revenue? Is there a difference in sales and gross profits between different months of the year?Are their differences in sales performance between different seasons? How does this relate to rainfall and profits?3.1 SALES LEVELS FOR PRODUCTS AT HARVEST KITCHEN. Graph showing level of sales for different productsAyurvedicBakeryChocolates&SlicesDairyfreezerdrinksdrygoods678.7510137.55135.929305.824477.220673.78772.81Graph of Sales levelsUnnamed Series 1Figure 1
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