Research Report on Tourism Attraction

Research report on
Tourism attraction
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CONTENTS
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................3
LITERATURE REVIEW................................................................................................................3
METHODS......................................................................................................................................4
FINDINGS AND DISCUSSION....................................................................................................5
CONCLUSION AND RECOMMENDATIONS............................................................................7
Conclusion...................................................................................................................................7
Recommendations........................................................................................................................7
REFERENCES................................................................................................................................8
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INTRODUCTION
Tourism attraction is a place of interest that tourists likely to visit for its inherent,
exhibited natural or cultural value, nature or beauty of place, historical significance or for leisure.
It is mainly refers to that factor of a country or a place which support in increasing the flow of
tourism within that particular place (Aitchison and et. al., 2014). The London is the capital of
United Kingdom which is a 21st century city with so much in a city 2 see i.e. iconic big ben
clock, British monarch, Thames River, London eye observation and many more. So due to these
all factor London is chosen for performing this study. the main aim over which the research of
current study depends is “To investigate about the tourism attractiveness factor of the city in
term of its future expansion”. With the help of this researcher will try to investigate about that
whether in near future the tourism practices within city like London will increase. So, for this
study British Museum is selected as a Tourism attraction.
The main purpose of this study is to determine how attractive London is for the tourism
and up to what extend it interact or will attract the people in near future to the city. This potential
aspect for the increase in tourism practices for British Museum, analysis will be performed by
using an analytic framework such as SWOT analysis (Pappalepore, Maitland and Smith, 2014).
It is a framework which help in determining the internal and external factors that may have
influence over a particular place by presenting the strength, weakness, threat or opportunity of
tourism that London have.
LITERATURE REVIEW
As per the information presented by the Buttafarro.T., Deluca. J., and Gensler. K., 2010,
London a city found by roman empire in 50 AD, a city that renowned the centre for British
empire, having a population of around 7 million people. They perform SWOT analysis over the
Greta London area in order to determine the attractive of city to invite people worldwide to visit
a energetic, modern and vibrant city. Here the most attractive destination in London is British
Museum and the biggest strength of it is that the natural History Museum is famous fro its
culture and also consider as a cultural tourism attraction. It maintains around 70 million artifacts
as well as specimens which is a biggest factor for its attraction. Another strength of it is strong
financial position because of funding that it gets from the government, trusts and internal
revenue that it create through the visit of tourists (Pappalepore and Duignan, 2016). This British
Museum has also certain weaknesses such as major events that mainly performed are free of cost
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