Tourism Destination Marketing Strategies
Added on 2020-01-07
18 Pages6004 Words387 Views
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TOURISTDESTINATION1
Table of ContentsIntroduction......................................................................................................................................3Task 1 Understand the legal and regulatory framework in the travel and tourism sector ...............31.1 Analyse main tourist destinations and generators of the world in terms of visitor numbers and income generation................................................................................................................31.2 Analyse statistics to determine tourism destination trends and predict future trend.............6Task 2...............................................................................................................................................82.1 Analyse the cultural, social and physical features of tourist destinations explaining their appeal to tourists.........................................................................................................................82.2 Compare features of developing and leading tourist destinations......................................10Task 3 Understand how the characteristics of destinations affect their appeal to tourists ............113.1 Compare the appeal of current leading tourist destinations with that of currently developing tourist destinations..................................................................................................113.2 Evaluate how characteristics of a tourist destination affect its appeal................................12Task 4.............................................................................................................................................134.1 Analyse issues that affect the popularity of tourist destinations.........................................134.2 Discuss the potential for responsible tourism to enhance the host community at worldwidetourist destinations-...................................................................................................................14Conclusion ....................................................................................................................................15References .....................................................................................................................................162
INTRODUCTIONTourism industry is regarded as one of the fastest growing industries since it contributeshuge amount of efforts in economic development of the nation. Thus, because of the growingfactors, the industry is getting influenced and as a result, it is changing demand for major touristdestinations (Laws, 2011). The present research study has been emphasizing on tourism data ashow many people visited the country in past years. Along with this, researcher has also discussedthe level of income generated from people visited the country. Everything about tourist trendshave been stated in the present research study. Moreover, researcher has also defined a few aspects that affects leading touristdestinations of stated countries. There are several factors that affect the demand for tourism andthat leads TUI Group to make changes in the marketing activities. The present research reporthas been emphasizing on TUI Group as this is among the largest entities in travel sector. Itconsists of 1800 travel agencies and leading online portals that manages different services for thepassengers according to their need. Along with this, several issues and challenges are alsodiscussed that may appear in impeding the popularity of tourist destinations.TASK 1 UNDERSTANDTHELEGALANDREGULATORYFRAMEWORKINTHETRAVELANDTOURISMSECTOR1.1 Analyse main tourist destinations and generators of the world in terms of visitor numbers andincome generationApparently, people prefer to travel a lot; therefore demand for tourism services keeps onchanging. Europe is the most populous where people prefer to visit a lot and in the belowmentioned section, it is defined that visitors are continuously visiting the cities of Europe. Thisshows that they prefer to visit Europe on repeated basis (Morrison, 2013). Regarding this, belowmentioned table is showing how the trend has been changed and up to which extent, income ofthese countries have increased. Tourism in London, Spain and Manchester have been increasingbecause of the popularity of the destinations. However, London is one such destination thatappeals the attention of visitors on higher extent. EnglandThere are various famous destinations in England; therefore demand for England tourismhas been increasing. Apart from this, this is also enhancing tourism income and as a result people3
are increasing the days of spending.Tourist Places in EnglandNumber of VisitorsYears201420132012British Museum6,695,2136,701,0365,575,946The National Gallery6,416,7246,031,5745,163,902Southbank Centre6,255,799--Tate Modern5,785,4274,884,9395,318,688Natural History Museum5,388,2955,356,8845,021,762Science Museum3,356,0723,316,0002,989,000V&A South Kensington3,180,4503,290,5003,231,700Tower of London3,075,9502,894,6982,444,296Somerset House2,463,2012,398,066-The Library of Birmingham2,414,8601,152,556-From the above table, it is clear that every year, lot of people come and visit Englandwhich not only increases tourism frequency; but also changes economic development aspects.British Museum, The National Gallery and Southbank Center are the famous places that depictshistorical aspects of the country (Schwaighofer, 2013). Due to dedicated human history, BritishMuseum is always popular place for visit. 4
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