Utilise of Social Cognitive Theory to reduce impact of staff in IHG hotel chain

Research Skills 2

Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Utilise of Social Cognitive Theory to reduce impact of staff in IHG hotel chain..................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
The term research skill refers to the ability which is used for locate, search, organise, evaluate
and extract meaningful results from the existing information. The main motive to implement
research skill is to develop intensive search and generate response for a specific question or case
study. This report is written from perspective IHG hotel case study which is facing current
challenge of staff dealing with hotel rebranding (Russo and Richards, 2016). International hotel
chain employees large number of individuals for operating business operations successfully
within a hospitality industry. Moreover, report highlights on social cognitive theory and examine
two different factors from Bandura’s model. In the last, case study findings will be extracted
from effective modules of academic sources.
TASK 1
Utilise of Social Cognitive Theory to reduce impact of staff in IHG hotel chain
According to the Godfrey, 2018 Social cognitive theory started as a Social learning theory
(SLT) that is stated in the year 1960 by Albert Bandura. Further, in upcoming year 1986 it is
modified and developed as SCT which stated that learning occurs as a social context through
dynamic and interpersonal interaction with different individuals. In context of IHG management
is enhancing its business size through making acquisition and merge of different hotels. Social
cognitive theory consider unique and creative ways through which individual acquire and
maintain behaviour through considering social environment within organisation is operating their
business. There are five different constructs are developed that directs behaviour of individuals
for maintaining individuals results which is completing its work through adding self-efficacy
value to involve theory within SCT. Along with this it also consider that all task which are
provided must be extract with stimulates through which organisation is able to perform all task in
an organised manner. From point view of Bratton, 2016, social cognitive theory of Bandura
explain behaviour in terms of three way interaction that is related with environment, personal
factor and behaviour. This not imply that one aspect is stronger from other due to which they all
are generated and take place as per motive of completion of task with-in a simultaneously
behaviour (Ring and Kavussanu, 2018). But as per only behaviour aspect it is identified that all
of this factors are based on different phase and in context of specific behaviour IHG used to