Consumer Behavior Assignment | Research on TESCO

Research Project
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Table of Contents
TITLE..............................................................................................................................................3
AIMS AND OBJECTIVES.............................................................................................................3
LITERATURE REVIEW................................................................................................................4
Media and marketing activities....................................................................................................4
Significance of media to analyze buyer behavior........................................................................4
Social media role for competitive advantage for organization's effectiveness............................5
RESEARCH APPROACH/METHODOLOGY..............................................................................6
Planning procedure for research process.........................................................................................8
RESULT..........................................................................................................................................9
TASK 2............................................................................................................................................9
2.1 Research resources and questions..........................................................................................9
2.2 Questionnaire to collect information related to customer views on Tesco products...........10
2.3 Data collection.....................................................................................................................11
TASK 3..........................................................................................................................................11
3.1 Data evaluation techniques..................................................................................................11
3.2 Data interpretation...............................................................................................................12
3.3 Recommendations/ justification of research........................................................................18
TASK 4..........................................................................................................................................19
4.1 Research report....................................................................................................................19
REFERENCE.................................................................................................................................20
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TITLE
Media role in analyzing buyer behavior
AIMS AND OBJECTIVES
The research project is related to analyze consumer behavior for effectiveness of Tesco, It
is wide spread retail sector organization of UK that provides groceries and food items to million
customers (Bauer, 2014). There are several targets set for increasing efficiencies and quality
services of entity. In this regard, specific aim and objectives can be expressed as:-
Aim of the research
To analyze media role for recognizing buyer behavior for Tesco effectiveness.
Objectives of research study
Manager of organization sets different objectives to recognize variances in customer
behavior that impacts on production and distribution of goods. In this regard, various objectives
can be expressed as:-
 To conduct market research and analyzing collected information related to consumer
choices.
 To enhance productivity and profitability of firm
 To gain optimum allocation of resources and fund
 To establish good relationship with customers including agents, retailers and other
business entity.
 To increase strength for facing competition for long term sustainability in market.
 To improve product quality that is related with demand for goods and services.
 To create positive and peaceful environment of organization (Wu, 2013).
 To aware society and community related to goods and services of producing healthy and
secured products.
 To increase brand loyalty towards groceries and food products of Tesco.
 To evaluate attitude and perception of buyers regarding entity's services.
 To maintain consumer interest and positive attitude for increasing product value in
market.
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Thus, manager of the firm conducts marketing research and further analyses product value that
presents actual business performance. On the basis of which, different ideas are generated for
further implementation and increasing efficiencies of organization. However, several tools and
techniques and including strategies to analyze media role for identifying buyer behavior can be
understood through this research project (Blumberg, Cooper and Schindler, 2014). In addition
to this, by studying this research study, methods to conduct research and collecting information
is to expressed.
LITERATURE REVIEW
Media and marketing activities
According to Caillaud, Rose and Goepp, (2016) media is essential for advertising of
products and increasing interest of customers related to product services produces by
organization. In this regard, it is beneficial for launching and promoting goods to attract
consumers for demand of products. In this process, social media including news, online sites as
Facebook, Twitter, email etc plays crucial role in competitive advantages. However, business
performance of organization and its competitive entities are presented that generates varieties of
ideas for further production and supplement of goods. Under this system, different marketing
activities including conducting research, producing products and managing all business
operations.
Eisingerich, Auh and Merlo, (2014) argues that media role in marketing activities also
impacts negatively for obtaining negative image of firm. In addition to this, media also discloses
negative factors and weak points of any entity that affects on its efficiency. However, marketing
activities related to advertising and presenting products quality affects reputation of entity. In
accordance to this, negative perception of customers towards goods and services affects
goodwill of entity. Thus, it is required for manager of organization to analyze market value
critically as per which further business operations can be obtained. Therefore, media is crucial
for marketing activities of entity for production and distribution of products.
Significance of media to analyze buyer behavior
As per the point of view of Farrokhyar (2014) media's role is significant for marketing
activities of any organization. In this process, different consumer choices are presented for
recognizing buyer behavior according to various factors. It includes demographic, geographic,
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pathological and different determinants for producing and supplementing products. In this
process, buyer behavior can be analyzed efficiently that affects sustainability and market position
of organization as well its products. In addition to this, media advertises business performance
and operations through TV channels, news, articles and through social networking sites.
Therefore, varieties of positive aspects are presented this process that affects entity's
effectiveness and quality services. Under this system, buyer behavior and different choices of
customer regarding product qualities are obtained through this process. Moreover, media
presents products' quality in an attractive manner that emerges interest for society to demand for
goods and services produces by firm. Along with this, media is helpful to build up trust of
society for organization's product features. Thus, media plays a very important role for
advertising and making place of organization at high level.
On the contrary to this, Flick, (2015) claims that negative image and disinterest of
customers towards product qualities also presented through media. In this process, variances in
interests and social factors are obtained that affects productivity of organization. Including this,
negative aspects and comparison between companies show negative and inferior factor for
weaker entity. Through this tool, negative mind set of society related to entity's products affects
effectiveness of firm. However, for small business enterprises, it is challenge to sustain market
position and making place in competitive market. Apart from this, there is cut throat competition
presents in market that impacts on organization's effectiveness. Therefore, analyzing customer
behavior affects business operations including production and distribution of goods. Thus, it is
needed for manager of organization related to analyze collected market information critically that
creates sense to operate business activities in future time.
Social media role for competitive advantage for organization's effectiveness
For competitiveness and competitive advantages, organization produces and supplements
different kinds of products to attract customers at high level. In opinion of Haumann and et.al.,
(2014) social media is essential for organization's competitive advantages as well making place
for long term sustainability. In addition to this, various positive aspects are presented through
using social media. However, market position and potential of entity to face competition and
make place is determined through this process. In accordance to this, for online marketing,
comments of customers on social networking sites as Facebook, Twitter and email affects
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competitive strategies of entity. Moreover, differences of ideas and interests of buyers presented
through this system. In this process, effectiveness of organization and enhancing its efficiencies
are obtained through this system tool. However, social media aware society regarding sustaining
of product brand to demand for goods and services. Moreover, it is helpful to entourage buyers
for purchasing products at large scale. Thus, competitive advantage and increasing strength to
face competition is recognized through this process tool. In addition to this, operating business
activities according to various customer choices and social as well cultural factors are identified
as per which different ideas are created to maintain good reputation of organization for long term
sustainability. In addition to this, social media role is effective for any organization's
effectiveness and enhancing its quality services that is useful for competitive advantages and
sustaining its goodwill to increasing in demand for goods and services.
As per the critical evaluation on this factor, Jahanshani, Hajizadeh and Khaksar, (2014)
argues that social media is disturbing marketing environment of any organization. Further,
negative comments and role model of any entity is presented. However, modern era is of social
media and reflects on organization's effectiveness that is interrelated with further business
operations. Including this, online marketing for goods and services also emerges various
marketing environmental factors. Including this, organization's position to face competition and
maintaining its position affects business and competitive strategies. In accordance to this, for
making place in competitive advantages and gaining competition, many organization frauds in
business operations that in interrelated with society's trust on product quality. Hence, it is
necessary for organization's manager to provide healthy and secured goods to country's people to
increase brand awareness and maintaining their trust regarding product qualities of entity. In this
regard, effective fame and organization's business operations can be improved at high level for
competitive advantages and making place in market for long term sustainability. Thus, social
media is an important factor for competitive advantages as well maintaining good reputation of
entity in market for long time periodicity efficiently.
RESEARCH APPROACH/METHODOLOGY
Researcher of organization conduct collects customers' views on product quality services
of organization therefore, different methods are used such as primary and secondary data
collection. Through primary data collection, information are gathered at first time by conducting
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