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Report on Function of Marketing Manager in Tesco

   

Added on  2020-06-04

11 Pages2791 Words53 Views
MARKETINGESSENTIALS

Table of ContentsINTRODUCTION...........................................................................................................................1P1 Roles and responsibilities of Marketing function..................................................................1P2 Roles and responsibilities of marketing in organizational context........................................2P3 7p's of marketing mix determined by business to attain organisation goals and objectives..3P4 Attached in Power point presentation....................................................................................4CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8

INTRODUCTIONMarketing essentials plays a vital role in growth and development of business. It isimportant for the organisation for managing its performance according to changing externalenvironment. The report will analyze marketing function of marketing manager of leading retailenterprise of UK that is Tesco. The entity deals in various kind of essential like, food products,grocery, home, and beauty. Further, the report will evaluate responsibility and roles of marketingdepartment in all other organizational department. Thus, it will identify 7p's of marketing mixwhich assist the firm in attaining business objectives and goals. P1 Roles and responsibilities of Marketing function.Marketing function act as tonic for Tesco as in this the marketing manager plays vitalrole in implementing changes according to market fluctuations. The major role and responsibilityof manager is to enhance the image of its products and services across the globe. The majorresponsibility of Tesco's manager in marketing functions are as follows:Conducting market research: In this manager analyses the need and wants of consumersaccording to changing trends and preferences. This is done at the time when the demand and saleof particular products starts decreasing. Hence, this is done by primary source of survey in whichthe marketing team of retail, directly communicates with consumers through emails,questionnaires etc. (Satit, Tat and Sukati, 2012).Developing marketing strategy: In this the major responsibility of manager is toformulate effective marketing strategies according to the techniques used by rivalries. Strategiesof Tesco aims at attracting consumers which comprises, Schemes, Discounts and offers forlimited period. Moreover, making use of effective marketing strategies assist the organisation inattracting consumer towards its services.Developing relation with customers: It is important for the company to have strongconsumers base and for this the marketing manager of retail organizations aims at maintainingfriendly relation with its consumers. Further, to improve consumer relation Tesco focuses onvarious promotional campaigns in which it offers free trial of some new products in order to earnloyalty of buyers (Taneja and Toombs, 2014).Improving services: In accordance to this the responsibility of marketing manager is toevaluate strengths and weakness of its products and services by conducting market research.1

Moreover, in this the ultimate aim of supermarket is to analyze profits and sales to ensureincreasing return by establishing improvement in services. Communication: The major responsibility of marketing manager in marketing function isto establish effective communication with organizational department and consumers (Shankarand et. al., 2011). Interaction with all the units and external environment ass it the company informulating strategies according to requirement. Sales Support: The most important responsibility of marketing manager is to coordinateand cooperate efforts with sales unit as it helps in determining the need of changes according tomarket fluctuations. Further, the sales activities of the retail help the marketing manager inevaluating the need of innovation according to changing preferences of buyers. Hence, the key elements of marketing function which are major responsibilities ofmarketing manager comprises personal selling, advertisement, attractive packaging andmaintaining public relations.P2 Roles and responsibilities of marketing in organizational context.Interrelation and connection between department of organisation plays an important rolein enhancing the services of business. The responsibility of Marketing manager of Tesco is toestablish communication with all other department to make coordination and cooperationbetween business operation in order to serve consumer satisfaction. The interconnection of alldepartments with marketing units are as follows: Human resource department: HR department is the back bone of an organisation as itensures that there are adequate number of capable and skilled employees. Therefore, in Tescowhen marketing manager identifies the necessity of manpower for expansion plan it passes on toHR manager which focuses on recruiting and hiring employees according to requirement (Jungand et.al., 2013).Finance Department: This department in Retail ensures fast and smooth flow of funds inorder to establish smooth functioning of business operations. Coordination between marketingand finance department is the major role in which manager communicates need of investment forparticular marketing strategies for which the finance team make sure that there are satisfactoryamounts of funds available in all units (Liu and et.al., 2017).Production Department: The production department of Tesco ensures that products areaccording to taste and preferences of consumers. The communication between marketing and2

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