Researching Business and Management

Researching Business and Management

Table of Contents
INTRODUCTION...........................................................................................................................3
ANALYSIS OF THE QUALITATIVE DATA ..............................................................................3
ANALYSIS OF THE QUANTITATIVE DATA ..........................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Researching business and management is associated with effectively gathering relevant
set of information related with the industry, company or its competition. This study will focus on
effectively carrying out complete degree of analysis related with the two research articles where
one is mainly based upon qualitative data and the other one is on quantitative data. The study
focuses on classifying, interpreting and analysing the use of the appropriate methods to
effectively develop evidence based conclusion and recommendation.
ANALYSIS OF THE QUALITATIVE DATA
Article: Integrating embeddedness with dynamic capabilities in the
internationalisation of fashion retailers.
Concepts from the data
This study focuses on significantly gaining in- depth set of interviews related with the
key informants linked with the international fashion retail companies and also determine the
dynamic capabilities which enhances the varied degree of embeddedness at different levels.
Research linked with the international retailing has significantly produced varied set of
descriptive studies that tends to use established set of concepts related with the entry mode
choices.
Literature search
Frasquet and et.al., (2018) sought to determine the fact that, the key development of the
global networks associated with the sourcing, management knowledge and swelling operations
which in turn has been significantly provided to the managers with the varied set of difficult and
new strategic challenges. Brand building capabilities are considered to be prominent in
effectively transferring the key essence of the brand. This is relevant in responding to the cultural
integration associated with the brand. This in turn requires high degree of knowledge linked with
the management capabilities. Kiazad and et.al., (2020) stated that, network embeddedness in turn
is significantly required from company with the dynamic set of capabilities associated with the
adaption in order to establish and effectively manage the key networks associated with the
relationship of varied countries within each country. It is of utmost importance to effectively
manage the customer relationship within the store. Retail firms tends to significantly operate in
different markets which tends to use multiple channel distribution which requires strong set of