Online Marketing strategies used by Zara to increase profits and retain more market share

Research Project on
Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................2
Task 1...........................................................................................................................................2
Task 2...........................................................................................................................................3
Task 3...........................................................................................................................................5
Task 4...........................................................................................................................................6
Data Analysis...................................................................................................................................8
Task 6.........................................................................................................................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Marketing is one of the essential and significant part of organisation that is effective for
overall growth and development. It is crucial that organisation is successfully and correctly
conducting marketing practices in order to attract more and more customers towards business as
well as increase sales of products and services. There are different ways and approaches through
which organisation can conduct marketing practices and it will assist in enhancing business
practices as well as carry out advertisement and promotional activities in effective manner. This
report is based on Zara company (Kotabe and Helsen, 2020). This is one of the well known
retail company that is providing fashionable products to customers. Zara organisation was
developed in year 1975 and founder of this organisation is Amancio Ortega and Rosalia Mera.
This organisation is providing products and services to worldwide market area and its major
product range is in clothing, footwear and other accessories products. This report includes
different concepts of internet marketing and different challenges faced by company while
implementing online marketing. Different issues form marketing has been analysed. Different
methods and approaches of data collection has been determined. Data analysis has been
conducted in order to take better decision. Apart from this, different recommendation has been
provided.
Title of the project: Online Marketing strategies used by Zara to increase profits and retain
more market share.
Aim: To evaluate the opportunities provided by internet tools which have been contributed to
Zara’s success.
Objectives:
1. To research all the digital strategies implemented by the company
2. To determine the challenges faced by Zara in implementing online marketing
3. To understand the impact of internet marketing strategies and their impact as promotional
tools.
1