Marketing Essentials: A Basic Marketing Plan for Zara

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Covered in PPT...........................................................................................................................1
TASK 2............................................................................................................................................1
P3. Compare the ways in which different organisations apply the marketing mix to the
marketing planning process to achieve business objectives.......................................................1
TASK 3............................................................................................................................................6
P4. Produce and evaluate a basic marketing plan for an organisation........................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Marketing is undertaken as the fundamental activity which occur in each and every
business considering the scope and status to perform a task. Marketing is undertaken as the
phenomena which is used in terms of promoting purchasing and selling of various actions of
prominent products and services in terms of spreading awareness among people regarding the
offerings (Blythe and Martin, 2019). Marketing is important as it is the primary function for each
and every business entity that leads to involve various tasks and contribute towards the
accomplishment of goals and objectives. To carry forward this report, Zara is considered which
is a Spanish fashion retailer situated in Artexio, Spain and founded in 1975 by Amancio Ortega
and Rosalia Mera. Along with this, company deals in various products like clothing, accessories,
shoes, perfumes and so on. The report is going to cover the marketing functions undertaking the
roles and responsibilities and describe interrelationship of marketing roles with other functional
units. Moreover, it leads to make prominent comparison among Zara and other competitor
considering the tactics of marketing mix and lastly, marketing mix plan is developed with
significant evidences.
TASK 1
Covered in PPT
TASK 2
P3. Compare the ways in which different organisations apply the marketing mix to the marketing
planning process to achieve business objectives
Marketing mix is undertaken as the effective tool that tends to combine seven elements
that are known for the 7P's and undertake significant strategies and tactics which company use in
terms of promoting and advertising its concerning products and services in market area
(Chernev, 2018). The concerning discussion depict the seven prominent tactics that are explained
in the context of Zara and the effective marketing mix is compared against H&M.
Basis Definition Zara H&M
Product It depicts the
significant offerings of
company by which
Zara is the popular
brand across the world
and also offer wide
H&M is the clothing
retailer like Zara and
also tends to make
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they can earn
prominent revenues
and profitability
(Purvis, 2016).
category of products
that deals in fashion
and accessories. In
terms of this, Zara
offer perfumes,
accessories, clothing,
shoes and so on. It also
tends to exist within
the product portfolio
of Zara.
sales of the fast
fashion and clothing
for both men, women
and kids. Company
also offer wide variety
of products and has
effective portfolio that
leads to increase
customer base
(Charlesworth, 2020).
Price It is related with the
cost and value which
is analysed for the
offerings. For this, the
price strategy depends
on the cost that occur
at the initial stage of
the product which is
being manufactured to
sell to buyers.
Zara is the well known
and famous brand that
deals in fashionable
products and also offer
products that matches
with the current trend.
For this, the quality
and offerings which is
offered by company is
effective and because
of this, they charge
high prices (Baker and
Magnini, 2016).
H&M tends to offer
wide variety of
products and services.
Hence, its pricing
policy quite premium
and for the cream
customers. In relation
with Zara, H&M offer
wide variety of
products undertaking
the variety of
commodities as well.
Place This factor is related
with the point of sales.
At it depicts the
reflection strategy of
company which is
considered in terms of
making commodity
The supply and
distribution channel of
Zara is quite wide and
it prove because of its
number of stores and
its global presence
across the world as
H&M make effective
sale of its products and
services undertaking
its exclusive store
which is developed in
terms of soothing the
ambience. For this, its
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