Strategies for Attracting ASDA Consumers

This assignment focuses on formulating effective strategies to attract more consumers to ASDA. It delves into analyzing consumer behavior, understanding market trends, and developing actionable solutions for enhancing customer engagement and loyalty.

RESERACH PROJECT

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Overview of the Research.....................................................................................................1
1.2 Background of research.........................................................................................................1
1.3 Research Aim........................................................................................................................1
1.4 Research Objectives..............................................................................................................2
1.5 Research Questions...............................................................................................................2
CHAPTER 2: LITERATURE REVIEW.........................................................................................3
2.1 Introduction...........................................................................................................................3
2.2 Effectiveness of training and development...........................................................................3
2.3 Tools necessary for gaining customer satisfaction in ASDA company................................4
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................5
3.1 Types of methodology...........................................................................................................5
3.2 Data sampling........................................................................................................................5
3.3 Sources of data......................................................................................................................6
3.4 Limitations............................................................................................................................6
CHAPTER 4: DATA ANALYSIS..................................................................................................7
4.1 Data Analysis........................................................................................................................7
4.2 Data and relation variables....................................................................................................8
CHAPTER 5: CONCLUSION AND RECOMMENDATIONS...................................................17
CONCLUSION.........................................................................................................................17
RECOMMENDATIONS..........................................................................................................17
REFERENCES..............................................................................................................................18

TITLE:
“To determine an effectiveness of staff training and development on customer
satisfaction”. A case study on ASDA.
CHAPTER 1: INTRODUCTION
1.1 Overview of the Research
Training and development is a main part of human resource management. It is helpful in
enhancing the skills, knowledge and also competencies of people in an organisation. Training
and development is an internal part of a business firm. On the other hand, consumer satisfaction
plays a necessary role in the success of business. ASDA is a big retail business firm and it deals
in providing the large number of services and products in all over the country (Conceição and
Altman, 2011). This business firm gives the training to its staff members so that their knowledge,
skills and competencies will be enhanced and they will service their consumers in an effective
manner. Training is helpful in enhancing the skills and core competencies of staff members so
that they can serve better to consumers. If consumers will be satisfied from the services of
ASDA company then, they will be loyal for firm and also be the long term customers for ASDA
organisation. It is necessary that firm should treat its customers in a fair manner.
1.2 Background of research
Training is an important part in increasing skills and abilities of workforce which helps
management in enhancing the customers satisfaction. Training develop a positive affect on
growth of an organisation. The main purpose of doing the research to identify the customer
satisfaction with the help of training and development in ASDA company. This firm operates its
business at international level and also provide the many services and products to satisfy needs
of consumers in an effective manner (Daley, 2012). The main motive of this research report to
see the effectiveness of training programmes. In order to attract the large number of consumers,
managers of ASDA company develop an effective policies and plans. So that, sales of firm can
be enhanced.
1.3 Research Aim
The aim of this research is “To determine an Effectiveness of staff training and development on
customer satisfaction”. A case study on ASDA.
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1.4 Research Objectives
It is a necessary part and it is helpful in analysing outcomes of the different research
activities. Under this the ASDA case study is taken under the consideration for analysis purpose.
There are some objectives of research given below as above:
 To determine effectiveness of training and development on the satisfaction of customers
of ASDA.
 To examine various ways by which training and development helps in increasing selling
opportunities of ASDA.
 To evaluate methods necessary to gain consumer satisfaction (Grohmann and Kauffeld,
2013).
 To measure an affect of training and development programmes on the consumer
satisfaction.
1.5 Research Questions
The questions of research is a main component in this research project. The research
questions are prepared on the basis of research title. In context to this, it is a responsibility of
researcher to formulate effective questions which should be concerned with research by which an
effectiveness of research can be determined in an easy way (Guercini, 2014). The research
questions are given below as above:
1) What is the impact of training on satisfy the needs and wants of consumers in an effective
way?
2) What are the various ways or methods of training to increase the sales of ASDA business
firm?
3) What is the effectiveness of training and development on customer satisfaction?
4) What are the methods to gain satisfaction of consumers?
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CHAPTER 2: LITERATURE REVIEW
2.1 Introduction
It is a very necessary part of the research project and it is also helpful in implement
different research related activities in proper manner in order to gain more output. In context to
collect the data and information, it should be relevant and related to the research topic. It is
necessary to doing an analysis of previous information and literatures extracted by the secondary
sources. Under this, training is important for the business and it is helpful in enhancing an
effectiveness of the business. The literature review is helpful in conducting a research analysis
from relevant aspects. In this part of research, researcher collect the relevant and exact data with
the helps of secondary research.
2.2 Effectiveness of training and development
In this present time period, training and development is regarded as a necessary part of
business firm to gain the success. Training is helpful for employees to maximise their core
competencies and knowledge in an effective or proper manner. In context to this, it is necessary
for the manager of ASDA company to conduct an effective training and development
programmes for staff members so that they can familiar with the working environment as well as
culture of an organisation. From this they can give their contribution in an organisation. If the
employees will provide the better services to consumers and deal with them in a friendly and
good manner, then from this consumers will be attracted towards the firm and productivity of
ASDA business firm will be enhanced.
On the basis of view point of Lim and Ting, 2013, there are many methods and tools
which managers should be use to conduct training related activities to increasing performance
level of staff members. The training decides some priorities for staff members. With the help of
training and development, communication gap among the employees and managers can be
reduce. There are some ways given below by which training and development is effective:
Accomplishing organisational objectives- In context to accomplish the long term as
well as short term business related objectives, it is necessary for company to divert all efforts of
its staff members towards the aims and goals of an organisation. With the help of training, all
employees can communicate with each other in an effective manner. According to Luo and
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Homburg, 2013, training and development is helpful in motivating the employees to achieving
common aims and objectives.
Increasing performance of business- The performance of business is depend on the
performance level of staff members. If they will perform in a proper manner, then the
development of firm will be enhanced. It can only be done with the help of training and
development programmes. From the training, working ability and performance level of staff
members will be enhanced. Firm this they work on achieving the common goals and objectives
of an organisation.
Competitive advantage- The main aim of ASDA organisation that it should appoint the
skilled people for vacant position. It will be helpful in proving the competitive benefit to
business. According to view point of Regis, 2008, skilled employees tend to give their
contribution to the high value to business. In this competition world, ASDA company should use
various effective strategies for raising performance and profit level of company.
2.3 Tools necessary for gaining customer satisfaction in ASDA company
Consumer satisfaction is a necessary component in the success of ASDA organisation. It
is measure through various business firms as per business nature. If customers will be satisfied
from the services and products of ASDA then the sales and profit level of ASDA will be
maximised. In order to satisfy the needs and demands of customers. It is necessary for ASDA to
produce goods and services according to consumers needs and provide them at the reasonable
cost. There are some tools which are necessary to gain the customers satisfaction:
Give priority to customers- It is necessary for ASDA company to give the first priority
to the consumers and their needs or demands. From this they will be attracted towards the
company services. In context to this, it is important for manager to formulate effective plans to
attract customers.
Maintain positive image- It can only be achieved through the business firms to offer
better quality of services and products to its consumers. It is necessary for firm to develop
positive image. Positive image increase goodwill of firm.
Using cost effective approach- In this, it is a responsibility of employer to firstly
determine needs and demands of consumers then manufacture goods. It is necessary that the
products which is provided to the customers should be reasonable.
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CHAPTER 3: RESEARCH METHODOLOGY
It is a necessary factor which impacts on the research related activities as well as provide
a right direction to a researcher, from this the conclusion will be valid. With the help of this
researcher can achieve its goals and aims in an effective manner. Research methodology is
helpful in providing the proper guidance to the researcher for finishing the research work. With
the help of research methodology, researcher can can determine all the relevant factors which are
helpful in conducting the research (Ryu, Lee and Gon Kim, 2012). Under this, there is a need to
the researcher to decide an appropriate and effective method or technique for conducting a
researcher in a proper manner. It is important that researcher should be identified the best and
suitable research methodologies as per research nature so that researcher can do it in a proper
manner. With the help of research methodologies, researcher can be able to create an
understanding of the different techniques and also methods. The techniques which are beneficial
and effective for to this study of research in to a consideration is decided by this section. In
context to this, research methodologies is more necessary in the nature.
3.1 Types of methodology
Under this, researcher requires to determine the research work so that the effective and
appropriate techniques and methods are adopted. In order to this, there are two types of research
methodology quantitative and qualitative. A quantitative research method emphasises on
adopting and also using the statistical or also quantitative techniques. In this method, research
deals with the figures and numbers (Salas and et. al., 2012). On the other hand, qualitative
research is the second method of research methodologies. This research method deals with
human feelings and also perceptions. This research study is related with the determination of
effectiveness of the staff training and development on the customer satisfaction. Under this the
method which is used by research is qualitative because it is helpful in the in-depth research.
3.2 Data sampling
The technique of the data sampling emphasises on choosing sample which helps in
replicate the original population. Under this, researcher take a sample size and collect the
relevant data and information from the primary and also secondary sources. In the primary
source of research, data is fresh and used for the first time. On the other hand, in secondary
research, data is taken through articles, books, journals etc. Both the primary and secondary
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sources are more effective in conducting research. In context to collect the data, researcher
chooses the sample size of 20 staff members (Siddiqi, 2011). It can be done through
questionnaire and take the feedbacks from people. The questionnaire is designed through the
manager of ASDA company, under this, secondary and primary both the relevant method for
collecting data.
3.3 Sources of data
In context to this, there are many different sources of data which are helpful in collect the
information and data from people. In this researcher select the sample of 20 people. The sources
of data are questionnaire, personal interview, observation, schedule etc. But among all the
methods, researcher uses the questionnaire methods for collection of data and information about
the research topic in a proper manner.
3.4 Limitations
At the time of conducting the research, there are many problems which are faced by
researcher. In this, there are many obstacles arise (Tummons. 2014). It is necessary that the
researcher should not disclose personal data or information of the respondents in front of
everyone. There are some major obstacles which are arise sat the time of conducting research are
time and cost. In this there is no enough time to a researcher to do research and no more amount
in doing research.
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CHAPTER 4: DATA ANALYSIS
Data analysis is a most necessary part of the research which will be helpful to the
researcher in analyse the collected data at the time of research. Under this, a researcher conducts
an analysis of accurate data or information by this section. Under this research analysis,
researcher uses a thematic analysis. In this, researcher taken sample size of 20 people.
4.1 Data Analysis
Questionnaire
Name:
Age:
Gender:
Q1. Do you like the products and services of ASDA company?
 Yes
 No
Q2. Do you agree that the training and development is helpful in increasing the skills of ASDA
staff members?
 Strongly agree
 Agree
 Disagree
Q3. Does training and development programs of ASDA are beneficial in order to enhance the
performance of business?
 Yes
 No
Q 4.Are training and development programs helpful to sustain customers for long time period?
 Yes
 No
Q5. Which technique should used through ASDA company to attract more consumers for
enhance the sales and productivity?
 Economic cost
 CSR
 Discounts
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 Quality services
Q6.Which training method is beneficial for increasing knowledge of staff members ?
 On the job training
 Off the job training
Q 7. What are major features of ASDA services and products that impact you to use its service?
 Value services
 Quality of its products
Q 8. Which rank would you provide the services and goods of ASDA?
 Excellent
 Good
 Satisfactory
 Average
Q 9. Does ASDA needs to render more training to its staff members to satisfy the demands and
needs of consumers in an effective manner?
 Yes
 No
Q10) Any recommendation which you will like to provide to ASDA company related with any
kinds of improvements to satisfy needs of consumers.
4.2 Data and relation variables
Q1. Do you like the products and services of
ASDA company?
Frequency
Yes 15
No 5
Q2. Do you agree that the training and
development is helpful in increasing the
skills of ASDA staff members?
Frequency
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Strongly agree 12
Agree 5
Disagree 3
Q3. Does training and development
programs of ASDA are beneficial in order to
enhance the performance of business?
Frequency
Yes 16
No 4
Q 4.Are training and development
programs helpful to sustain customers for
long time period?
Frequency
Yes 14
No 6
Q5. Which technique should used through
ASDA company to attract more consumers
for enhance the sales and productivity?
Frequency
Economic cost 8
CSR 4
Discounts 3
Quality services 5
Q6.Which training method is beneficial for Frequency
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increasing knowledge of staff members ?
On the job training 16
Off the job training 4
Q 7. What are major features of ASDA
services and products that impact you to use
its service?
Frequency
Value services 12
Quality of its products 8
Q 8. Which rank would you provide the
services and goods of ASDA?
Frequency
Excellent 8
Good 4
Satisfactory 5
Average 3
Q 9. Does ASDA needs to render more
training to its staff members to satisfy the
demands and needs of consumers in an
effective manner?
Frequency
Yes 16
No 4
THEME 1: Like products and services of ASDA company
10

Yes No
0
2
4
6
8
10
12
14
16
Column B
Interpretation: According to the survey, among 20 respondents, 14 people are satisfied from the
services to ASDA and 6 are not.
THEME 2: Training and development is helpful in increasing the skills
Strongly agree Agree Disagree
0
2
4
6
8
10
12
Column B
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Interpretation: From the above analysis, 12 people are strongly agree that training helps in
enhancing skills of employees but 4 people are not agree from this statement.
THEME 3: Training program of ASDA are beneficial
Yes No
0
2
4
6
8
10
12
14
16
Column B
Interpretation: 16 people said that training of ASDA are beneficial for employees but 4 people
are degree with this.
THEME 4: Training is helpful to sustain customers
12

Yes No
0
2
4
6
8
10
12
14
Column B
Interpretation: Between the 20 people, 14 people said that training helps in retaining consumers
for long time period but 6 people said that it is not necessary.
THEME 5: Technique should used through ASDA company to attract more consumers
Economic cost CSR Discounts Quality services
0
1
2
3
4
5
6
7
8
Column B
13

Interpretation: From above graph,it has been concluded that among all respondents, 8 people
said that ASDA should use economic cost to attract consumers but according to 5 people quality
services are more effective.
THEME 6 : Training method is beneficial for increasing knowledge of employees
On the job training Off the job training
0
2
4
6
8
10
12
14
16
Column B
Interpretation: According to 16 respondents, training is helpful in enhancing employees skills
and knowledge but 4 respondents are not agree from this.
THEME 7: Major features of ASDA services and products
14

Value services Quality of its products
0
2
4
6
8
10
12
Column B
Interpretation: On the basis of view point of 12 respondents that value services are major
features of ASDA services.
THEME 8: Rank would you provide the services and goods of ASDA
Excellent Good Satisfactory Average
0
1
2
3
4
5
6
7
8
Column B
15

Interpretation: From above graph, 8 respondents give excellent rank to ASDA services and 5
people are satisfied from the services of ASDA.
THEME 9: ASDA needs to render more training to its employees to satisfy the needs of
consumers
Yes No
0
2
4
6
8
10
12
14
16
Column B
Interpretation: 16 respondents needs that ASDA should ender more training to its employees to
satisfy needs of consumers but 6 respondents do not believe on this.
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CHAPTER 5: CONCLUSION AND RECOMMENDATIONS
CONCLUSION
It has been concluded from the above mention report training is helpful in enhancing the
knowledge of staff members so that they can provide the better services to people for satisfy their
needs and wants in an effective manner. Training helps in enhancing the sales of ASDA business
firm. This research project emphasises on determining an effectiveness of the training and
development on the satisfaction level of consumers. Under this research studied about the
various tools which are necessary in satisfy consumers. It will be helpful in increasing the
productivity of an organisation. In order to accomplish the organisational aims in a proper
manner, manager of ASDA company prepare an effective plan. The consumers of behaviour
changes quickly and regarding collect information, researcher uses questionnaire. In context to
increasing and raising the knowledge, skills and capabilities of staff members which is helpful in
achieving the organisational objectives in a given period of time.
RECOMMENDATIONS
It has been recommended from the above research that ASDA firm should use an
effective method of training and development so that the customers will be satisfied in a proper
manner. It is necessary that ASDA firm requires to develop the particular skills of staff members
with the help of training. This is important that business firm should determine various needs of
training and development because it is helpful in motivating the staff members at the workplace.
In context to this, for attracting the more number of consumers, it is necessary for manager of
ASDA company to formulate effective strategies.
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REFERENCES
Books & Journals
Conceição, S. C. and Altman, B. A., 2011. Training and development process and organizational
culture change. Organization Development Journal. 29(1). p.33.
Daley, D. M., 2012. Strategic human resources management. Public Personnel Management,
pp.120-125.
Grohmann, A. and Kauffeld, S., 2013. Evaluating training programs: Development and
correlates of the questionnaire for professional training evaluation. International
Journal of Training and Development. 17(2). pp.135-155.
Guercini. S., 2014. New qualitative research methodologies in management. management
Decisions. 52(4). pp.662 – 674.
Lim. M. W. and Ting. H. D., 2013. Research Methodology: A Toolkit of Sampling and Data
Analysis Techniques for Quantitative Research. GRIN Verlag.
Luo, X. and Homburg, C., 2013. May. Neglected outcomes of customer satisfaction. American
Marketing Association.
Regis, R., 2008. Strategic Human Resource Management & Development. Excel Books India.
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satisfaction, and behavioral intentions. International Journal of Contemporary
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Salas, E. and et. al., 2012. The science of training and development in organizations: What
matters in practice. Psychological science in the public interest. 13(2). pp.74-101.
Siddiqi, K. O., 2011. Interrelations between service quality attributes, customer satisfaction and
customer loyalty in the retail banking sector in Bangladesh. International Journal of
Business and Management. 6(3). p.12.
Tummons. J., 2014. Using Software for Qualitative Data Analysis: Research Outside
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Van Vianen, A. E., Dalhoeven, B. A. and De Pater, I. E., 2011. Aging and training and
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Online
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<https://www.pmi.org/learning/training-development>./
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