Resistance to Change Marketing Resistance

RUNNING HEAD: Resistance to Change
Marketing
Resistance to Change

Resistance to Change 1
Table of Contents
Introduction................................................................................................................................2
Resistance to change..................................................................................................................3
Factors contributing to resistance to change..............................................................................6
Impact of resistance to change...................................................................................................9
Management of resistance to change.......................................................................................12
Conclusion................................................................................................................................15
References................................................................................................................................16

Resistance to Change 2
Introduction
This report has been executed on the topic “Resistance to change” in which discussion will be
made regarding the resistance to change faced by the organisation. The business environment
is dynamic and employees may resist accepting these changes taking place in the business
environment. Organisation adopts changes for enhancing the performance of the business. An
important issue or challenge which is faced by the business is resistance to change from the
employees. Different individuals behave differently for the changes which business is
planning to implement for the betterment of the business. Different factors are responsible for
the resistance to change by the employees or different individuals in an organisation. These
factors determine the behaviour of the people towards the change. Change management is an
important aspect which helps the business in implementing the change in an effective
manner.
This report will develop knowledge of the concept of resistance to change and factors
which contribute towards resistance to change. Impact of the resistance to change can be seen
on the performance of the business. This impact of resistance to change will be discussed in
this report. Business needs to adopt strategies or approaches which help in dealing with
resistance to change.

Resistance to Change 3
Figure 1: Resistance to change
Source: (Winston Noronha, 2012)