Resistance to Change 19 RUNNING HEAD: Resistance to Change Marketing Resistance to Change Introduction 2 Resistance to change 3 Factors contributing to resistance to change 6 Impact of resistance to change 9 Management of resistance to change 12 Conclusion 15 References 16 Introduction This report has been executed on the topic “Resistance to change” in which discussion will be made regarding the resistance to change faced by the organisation. The business environment is dynamic and employees may resist accepting these changes taking place in the business environment. Different factors are responsible for the
Resistance to Change
Added on 2020-02-18
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RUNNING HEAD: Resistance to Change Marketing Resistance to Change
Resistance to Change1 Table of Contents Introduction................................................................................................................................2 Resistance to change..................................................................................................................3 Factors contributing to resistance to change..............................................................................6 Impact of resistance to change...................................................................................................9 Management of resistance to change.......................................................................................12 Conclusion................................................................................................................................15 References................................................................................................................................16
Resistance to Change2 Introduction This report has been executed on the topic “Resistance to change” in which discussion will be made regarding the resistance to change faced by the organisation. The business environment is dynamic and employees may resist accepting these changes taking place in the business environment. Organisation adopts changes for enhancing the performance of the business. An important issue or challenge which is faced by the business is resistance to change from the employees. Different individuals behave differently for the changes which business is planning to implement for the betterment of the business. Different factors are responsible for the resistance to change by the employees or different individuals in an organisation. These factors determine the behaviour of the people towards the change. Change management is an important aspect which helps the business in implementing the change in an effective manner. This report will develop knowledge of the concept of resistance to change and factors which contribute towards resistance to change. Impact of the resistance to change can be seen on the performance of the business. This impact of resistance to change will be discussed in this report. Business needs to adopt strategies or approaches which help in dealing with resistance to change.
Resistance to Change3 Figure 1: Resistance to change Source: (Winston Noronha, 2012)
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