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THB 1104 - Resort and Spa Management | Research Paper

   

Added on  2020-03-13

10 Pages2744 Words240 Views
Running head: RESORT AND SPA MANAGEMENTResort and Spa managementName of the Student:Name of the University:Author Note:
THB 1104 - Resort and Spa Management | Research Paper_1
2RESORT AND SPA MANAGEMENTIntroduction This study deals with analyzing the current issues or challenges faced by resort and spaindustry in and across Australia (Zeng and Gerritsen 2014). In this particular assignment, properemphasis has been given on understanding each of the issues in detail and providing properrecommendations at the same time. The current segment elucidates emerging trends or futureopportunities in resort and spa industry. One of the key insights that had been noted in the studyis increase growth rate in resort and spa industry. This industry faces increased competition ascompared to other sectors. There are various reasons for increased competition in resort and spaindustry (Vila, Darcy and González 2015). A majority of resort and spa business attributeindustry growth that links with growing foodie culture captivating Australians. Other factors thatare mentioned in the study are promoting a growth in competition that is local population growthas well as higher consumer demand. The growth in resort and spa industry and increasedcompetition could be a contributing factor in the hospitality business that has the ability to attractas well as retaining customers. Tourism is one of the sources of income for Australia andcontinues to grow in terms of scale as well as scope (Wirahardja, Turner and Richardson 2016).There is significant rise in resort and spa industry development over few past decades as it is oneof the most social, cultural phenomenon and economic factors in Australia. Current issues or challenges that affect Resort and Spa Industry in Australia The resort and spa industry is booming but research shows that there are still lots offactors that limit the success of Australian hospitality business. Individuals such as owners,managers as well as head chefs and staff members has lot to say about their own restaurants,nightclubs and pubs. There are various issues that affect the functioning of resort and spa
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3RESORT AND SPA MANAGEMENTindustry such as increased competition as well as operating costs that impact the success of resortand spa industry as a whole (Weir 2017). There are various challenges that are faced by resortand spa industry and these are mentioned below: Labor and skill shortage- One of the issues or challenge that affects the operations of resort andspa industry in Australia is shortage of labor and essential skills. It is noted that there had beenan issue to attract and retain qualified workers in resort and spa industry in an isolated marketsand become a global challenge (Vila, Darcy and González 2015). Technology- The major factor that governs technological issue faced by resort and spa industryis the complexity that is present in the hotel environment. There is lack of awareness of howmuch efficiency can be improved by use of modern integrated systems (Wirahardja, Turner andRichardson 2016). Capital availability- It is noted that capital provides asset liquidity as well as help in developingresort hotels in Australia. Increased resort and spa industry enhances the asset values as well aslowering returns. Most of the factor affects the amount, capital availability and timing at thesame time (Vila, Darcy and González 2015). Solution and recommendations for each issue identified The above issues mentioned can be reduced to some extent and elaborated as under: Resort and spa industry need to develop internal programs for creating attractive careerpaths so that the potential candidates can see this industry as a professional developmentopportunity (Wirahardja, Turner and Richardson 2016). This industry need to recruit for entrylevel position that is easy to recruit when the recruiter outline the career path as well as point the
THB 1104 - Resort and Spa Management | Research Paper_3

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