Resort Package Proposal for Blackpool

Resort package
proposal Blackpool

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 2............................................................................................................................................1
P3. Assessment of distinct resort package types along with how they fulfils sales objectives . .1
TASK 3............................................................................................................................................3
P4. Conducting market research into specific resort location as well as determining needs of
the selected target market ............................................................................................................3
P5. Proposing business plan for resort package on the basis of findings of market research .....4
TASK 4............................................................................................................................................7
P6. Investigation of different sustainable approaches, initiatives together with practices that
are implemented by the resort hotel ............................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Resort is defined as the vacation place which is visited by people for holidays along
with days out. In other terms, resort is the town where an individual visit for the purpose
of days out addition to holidays that involves hotels where the holidaymakers stay
(Christie Mill, 2012). Resort packages are the packages for which the visitor has to pay
in order to enjoy the facilities and other services. The present resort package is devised
for Blackpool which is a town as well as seaside resort situated at Lancashire Coast in
UK. The resort is providing accommodation for couples along with families from long
years ago. It is located at perfect place that helps travellers to explore many of its top
attractions. The resort package proposal discusses about various resort package types
and they ways they helps in fulfilling overall sales objective. Further, it includes market
research of particular resort location and determination of needs of the target market. A
business plan is prepared for resort package and distinct approaches, initiatives ad
practices that are implemented by the resort are investigated for the resort package
proposal.
TASK 2
P3. Assessment of distinct resort package types along with how they fulfils sales
objectives
A resort is described as self contained establishment which works for providing
all the wants and desires of vacationers, including sports, food and beverages,
shopping, lodging and entertainment on the premises. A resort package includes
distinct amenities, facilities, transportation, accommodation and so on that gives
travellers an opportunity to spend quality time from their busy schedule. In context to
Blackpool Resort, various resort packages are designed and offered by managers to the
travellers in accordance with their requirements, needs and wants.
Sales objectives: Sales objectives are defined to part of organisational
marketing plan wherein common goals are recognised by marketing department such
as profit margins, advertising, targetted objectives, revenue targets and distribution
partners. In context to Blackpool Resort, sales objectives are as follows:
 To enhance sales demand of various resort packages by 15% till 2024.
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 To cut tile sales reps spend on non sales tasks (Moore, 2017).
 To increase customer numbers by 8% till 2025.
 To enhance sales procedures.
Certain resort packages along with the ways they assist the managers in
attaining overall sales objectives are as follows:
 Couple package: A resort package that is particularly offered to people who
have desires for celebrating newly wedding or anniversaries is said to couple
package. Managers of Blackpool Resort offer the package as per the needs of
couples. For example, in this resort package, the managers provide facilities
including transportation, romantic dinner, couple massage and so on includes in
the package price. Along with this, marketers promote the package in attractive
way to the couples that influences audiences to make decision to buy the
package that helps the resort to achieve sales objectives.
 Attraction resort package: The type of resort package that is ideal for
adrenaline seekers along with families that prefers to enjoy attractive locations is
said to attraction resort package. It is one of resort package type that is offered
by Blackpool Resort management and it includes unique accommodation, hand-
picked adventures, luxury amenities and delicious meals all rolled in one.
Addition to this, the company also offers coffee crate service, lodging, gratuity,
food and great on site experiences to guests for the atrracted trip that help in
achieving sales objectives through selling more of the package to wide number of
people (Liao and Chuang, 2020).
 Business package: the travel package that is specifically designed for business
people those who are looking for combination of values together with efficiency is
said to business resort package. In this package, management team of Blackpool
Resort offers wide services to business travellers. For example, some of its
services comprises of rental cars, hotel accommodation having access to
conference rooms, delivery of daily newspaper and meals. The resort package
engrosses wide attractive facilities that are required by business people that
results in huge number of sales of the package and attainment of entire sales
objectives as set the company.
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