Resort Package Proposal

Resort Package Proposal

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 2............................................................................................................................................1
P3. Different types of resort packages along with the ways they fulfils overall sales
objectives..............................................................................................................................1
TASK 3............................................................................................................................................3
P4. Market research into particular resort location along with determing needs of
selected target market........................................................................................................3
P5. Proposing business plan for resort package on the basis of market research
findings..................................................................................................................................5
TASK 4............................................................................................................................................7
P6. Investigating distinct sustainable approaches, practices addition to initiatives
implemented by the resort hotel........................................................................................7
CONCLUSION...............................................................................................................................9
REFERENCES............................................................................................................................10

INTRODUCTION
Resort is termed as self contained commercial firm which makes attempts to
serve vacationer’s wants that includes sports, entertainment, food, transportation and
beverages within premises. It is used as property of hotel which serves array of
amenities engrossing entertainment addition to recreational activities. Resorts offer
different packages to travellers that attract them towards making holiday decisions. The
resort package proposal is prepared for Blackpool which is popular seaside resort
located at North West England, UK. It is among the favourite holiday resort that
continues its operations in tourism sector for attracting millions of travellers. It has
Blackpool Pleasure Beach, Blackpool Tower, Sandcastle Waterpark, Zoo and
illuminations that adds charms of the spot (Blackpool Resort. 2020). The present resort
package includes distinct kinds of resort packages and the manner they assists
companies to fulfil sales objectives. Further, it includes market research and
determination of selected market needs along with business plan for the resort. At last,
it investigates different sustainable approaches, initiatives and practices that are
executed by the company.
TASK 2
P3. Different types of resort packages along with the ways they fulfils overall sales
objectives
Tourism industry has wide number of resorts that serves visitors with attractive
packages and influences them to purchase them to gain recreational and other leisure.
Resort packages are said to collection of tours that involves wide types of activities at
specific price (Argawal and Shaw, 2007). All resorts or other hospitality organisation
have resort packages that help them to attain sales or other related objectives in the
dynamic world. These are attractive and advantageous in nature. These packages
involve different kinds of accommodation, amenities addition to transportation which
provide opportunity to an individual to spend their timings with family or loved ones from
the busy schedule. In case with Blackpool Resort, it offers various resort packages and
each package is designed by the managers in the manner that saves money of traveller
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and meet their particular needs as whole. Some of its resort packages and the manner
they helps in attaining sales objectives are assessed below:
Adventure travel package: The package is designed only for those that are
adventurous in nature (Christie Mill, 2012). The person who makes decision for the
package has to take meal at the resort only as they do not have option to eat elsewhere
as these are wilderness tours. The package is offered at price of ₤ 450 and many more
as per the desires or wants of customers. Additionally, the minimum duration of it is 1
day and the maximum is 7 days and 6 nights which depends of customers. The main
components of the resort package include remote lodge accommodation together with
sleeping in tents while enjoying the entire package. Managers of Blackpool Resort make
entire arrangements for the travellers that take the package. Along with this, they also
combine transportation with the services. Furthermore, the additional facilities that helps
the company to meet sales objective for the package are whitewater rafting, river
rafting, elephant riding and so on that attracts adventurous people towards the package
and enhances its demand in the market. All types of facilities are offered in the
surrounding areas of the resort.
Attraction based package: These are type of family package that are designed
for large families who wants to enjoy facilities and amenities offered by the resorts. The
package majorly includes airfare, airport shuttle, theme park admission, accommodation
in resort and many more (Dourado, 2016). The managers of Blackpool Resort also
provides additional facilities such as complimentary breakfasts, active packs for kids
and hence forth that attracts wide number of families towards the package and leads to
maximum sales demand of it. The resort package ranges from ₤ 550 to ₤ 1000 for 3
days - 2 nights and ₤ 1500 to ₤ 2500 for 5 days- 4 night as per travellers wishlist.
Couple based package: This package is specially designed for people who are
newly married or have desires to celebrate anniversaries. It is available at ₤ 600 to ₤
5500 as per the days and nights favourable to the couples. The package also has
various additional things that are roses and chocolates along with romantic dinner and
message for couples which are involved in the price of package. The staff of Blackpool
Resort makes essential arrangement for the facilities that provide favourable
experiences to loved ones. Moreover, the newlyweds can spend their timings around
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