Resource Based Competitive Advantage

Running head: RESOURCE BASED COMPETITIVE ADVANTAGE
RESOURCE BASED COMPETITIVE ADVANTAGE
Name of the student
Name of the university
Author note

RESOURCE BASED COMPETITIVE ADVANTAGE1
Topic: Drawing on the Resource Based View literature, evaluate whether and how C-TRIP
generates sustainable competitive advantage
Introduction
The resource based view is an organization’s capacity of managing the different
resources of a venture while operating on the different processes. Lin and Wu (2014) pp.407-
413 opined that the resource-based view (RBV) of an organization enables an organization in
continuing with the efficiency of the operations while managing the strategic resources through
which it might achieve a sustainable advantage. The delineation of different resources and the
manner in which the venture might be allocated is one of the major factors that enumerates the
smooth functioning of the systems in orientation with the strategic needs of the venture
(Bromiley and Rau 2016) pp.95-106.
Sodhi (2015) pp.1375-1389 opined that the comparative benefits that are gathered by the
organizations enable the venture in enhancing the rate of operations while adhering to the needs
of the customers. The different resources that are considered by the organizations enables the
venture in enhancing the rate of operations in orientation with the expansion and growth related
objectives of the venture (Kellermanns et al. 2016) pp.26-48. The purpose of initiating the
research is to examine the Research based view and its need in organizations through assessing
the applicability of the venture in the case of Ctrip. The assessment of different literatures on the
RBV would enable in recognizing the impact of the venture on the competitive edge of the
venture.

RESOURCE BASED COMPETITIVE ADVANTAGE2
Discussion
The Resource Based View (RBV) of an organization enables the venture in influencing
the rate of operations in orientation with the needs of the customers. Pee and Kankanhalli (2016)
pp.188-199 opined that RBV of an organization enhances the rate of inventory management
related activities and thereby improve the supply chain. The improved supply chain operations of
the venture enables in maximizing the rate of profitability while adhering to the needs of large
amount of customers. On the other hand, Kull, Mena and Korschun (2016) pp.5553-5560 opined
that the improved rate of RBV operations enables an organization in identifying the areas of
improvements while operating in different market sections. The different modifications in the
organizational operations are reliant on identifying the resources that are required in the different
departments and allocating the venture. Campbell and Park (2017) pp.302-308 opined that the
identification and allocation of required resources of an organization enables in continuing the
productivity of the venture.
The diverse range of operations that are initiated by the organizations improved the rate
of operations of the venture while operating in diverse markets. The resource based view of an
organization enables the venture in ensuring the rate of operations in orientation with the
objectives. As per the case of Ctrip, the improved rate of collaborations with different
organizations enableed the resource based needs of the venture. On the other hand the
technological infusions enableed the organization in developing the potentials of the venture
while operating in the different markets. Kim, Song and Triche (2015) pp.533-546 stated that
the technological developments of an organization and the skilled workforce of the venture.
Therefore, in this connection, the concerned organization developed steps to undertake
technological innovations with the objective of continuing with the proficiency of the operations.