Resource Based Strategies and Implementing Strategies and Managing Change

Strategic Business Analysis

TABLE OF CONTENTS
1. RESOURCE BASED STRATEGIES.....................................................................................3
REFERENCES................................................................................................................................1

1. RESOURCE BASED STRATEGIES.
Resource based strategies focus on the development of the organization with mobile
support of resources that the firm posses. Both the tangible and non-tangible assets of the
company are taken in consideration while preparing the strategies which helps in developing a
competitive advantage for the company. These resources are allocated in a way that they can
attain maximum profitability while keeping the different factors in mind that can effect the
feasibility of the idea.
Developing a competitive Edge with the application of Value Chain Model
Value chain model reflects the process by which an organization produce goods and
service to deliver it to the customers and maximize their profits. This model includes every
activity since the beginning of idea generation to the distribution of the product or service (Ceil,
2019). Focus of this model is on minimizing the cost procured by the organization and produce
the offering in lowest price possible. Every activity that takes place in the production and sales
are deeply determined so that every aspect can be achieved with the lowest cost and best possible
quality should be maintained in the cost that is being determined. While implementing this
model the company bi-forgets the process in two activities that is termed as primary activities
and secondary activities.
Primary activities are the major process which includes inbound logistics, operations,
outbound logistics, marketing and sales and service (Ricciotti, 2020). These all are considered as
the face of the company's operation and that are majorly focused.
Secondary activities supports the above process of production and sales of goods or
services. These activities include procurement or raw materials, technological development,
human resource management and infrastructure.
This model gains success with the help of resources which are not highlighted enough in
the activities. Although, the infrastructure gives a glance about these resources but it is not
enough. These resources are categorized in tangible and intangible assets which acts as a support
in the day to day operations of the firm.
Tangible assets includes the building, machinery and stock that supports the activity of
the organization to achieve higher level of profits. These assets are easily available and the rivals
of the firm can also avail these resources. The ease of access of these assets delivers a