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Responsibilities of Marketing Function

   

Added on  2020-10-05

8 Pages2835 Words87 Views
MarketingEssentials

Table of ContentsINTRODCTION............................................................................................................2TASK 1..............................................................................................................................2P1. Roles and responsibilities of marketing function:.....................................3P2. Roles and responsibilities of market relate to the wider organisation context:..........................................................................................................................5INTRODCTIONMarketing determine as the activity which is use by the company forpromoting their good and services in an effective manner. Marketingincludes advertising, selling, promotion and delivering the product tocustomer or other businesses. It is a promotional tool adopted by theorganisation to sell its product in the market and also to grab theattention of customer toward its product or service. Marketing play veryimportant role in the organisation, it is effective in sell the product orservices in the market and reach the end goal of the organisation.Marketing process is effective in understanding the need, wants anddemand of the customer's which create long term relationship withcustomer and higher profit for organisation. Burberry is chosen as thebase company in this present report. It is a British internationalcompany founded by Thomas Burberry in 1856. Burberry is a globalluxury brand, its main fashion house focuses on and distribute trenchcoats, ready to wear outwear, sunglasses and cosmetic. This reportinclude detailed information about roles and responsibilities ofmarketing function and marketing environment. Along with this, itsfurther describes marketing relation with the other department of theorganisation. In addition to this, there is an explanation aboutcomparison between Burberry with rivalry company Gucci on the basisof marketing process. At last this report define marketing plan anddevelopment for the chosen company.TASK 15

P1. Roles and responsibilities of marketing function:Marketing function is defining as the link between the producersand the customers. Marketing function include producing a market plan,product development, distribution of sales and public relations etc (Banerjee,Karlan and Zinman, 2015). Marketing function has its different roles andresponsibilities which are explained below:Promoting the business:Promotion is the tool which is use by the organisation for creatingawareness, providing information of product to the customer's. Marketingmanager of Burberry use this promotional tool like advertising, salespromotion and publicity with the aim of increasing awareness, create brandloyalty, create brand interest toward the product (Burns, 2016). It is the formof communication which is use by the Burberry to inform, remind itscustomer about the product. In this promotion include advertising, salespromotion, personal selling, publicity.Advertising is any paid form or public announcement which is useby Burberry for promotion of new ideas, services by an identifiedsponsor. In this with help of advertisement Burberry encouragepeople to buy their product (De Jong, Higgins and van Driel, 2015).Burberry use the tool of advertisement to cover the wider area.Sales promotion is the tool which is design as the short term tacticsfor boost up the sales. This sales promotional tool used by themarketing manager of Burberry for increasing the sales and buildlong term locality of customer's.Publicity is a promotional tool which use for creating awareness inthe mind of customer for the product. In this Burberry use onlinemethod from which it is effective for organisation in creatingawareness.Monitoring and managing social brand:Marketing department play essential role in managing andmonitoring all the social media site. Social media monitoring is discover themore opportunities for the engagement of customer. Marketing manager ofBurberry monitor the social media because this is the platform which iseffective in connect customer, create awareness about the brand. In socialmedia monitoring, Burberry focus on collecting the social messages andtake effective action in response to each message such as like, comment. Consistency is very important in managing and monitoring thesocial media. Good social media software is effective manage the strategyand keep consistent posting the schedule across all channel. Audienceappreciate this consistency of social media.Educate the social media team. It is important for Burberry toeducating social media team to make sure that everyone is on a same page(De Massis and Kotlar, 2014). Plan a weekly base meeting to review thestatus and the strategy.

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