Marketing Essentials: Roles, Responsibilities, and Strategies

Marketing essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK1.............................................................................................................................................1
P1.Explain key roles and responsibilities of marketing functions..............................................1
P2.Describe how roles and responsibilities of marketing are related to wider context of
organisation.................................................................................................................................2
TASK2.............................................................................................................................................3
P3 Compare and contrast ways in which different companies use marketing mix to marketing
planning process for achievement of business objectives. .........................................................3
TASK3.............................................................................................................................................5
P4 Evaluate and produce a basic marketing place for company. ...............................................5
CONCLUSION ...............................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing is define as a phenomenon which is used by business for enhance its
attractiveness and market presence which leads to achievement of long & short term goals in
perfect manner. It mainly includes advertising, sales technique and publicity which leads to
balance in beliefs for development of products and services (Perreault, 2018). It also consist of
many activities like customer segmentation, market research, promotional activities, selection of
suitable products & services and so on. It is being used for reducing complexity which are
revolved around four elements such as product, price, place and promotion which leads to higher
growth for organisation. The marketing essentials also includes different actions or activities
such as inventory management, physical distribution, sales promotion and so on.
In this report it covers H&M which is multinational retailing organisation of clothes and
generally known for fashion clothes for all age groups people, men, children, teenagers and
women.
This report includes roles and responsibilities of marketing functions and how these are
related to organisational in wider context. This report also covers role of marketing and their
inter-connection with functional units by comparing the marketing mix in two business which is
helpful in achievement of business objectives by marketing plan.
MAIN BODY
TASK1
P1.Explain key roles and responsibilities of marketing functions
Marketing function: This function plays vital role in every company as it helps in
selling goods and services in market segment. Organisation determines the sources in potentially
successful commodity at marketplace and also encourage them by diversifying the products from
existence of products (Putri and Fachira, 2020).
This function is considered as specialised action which is performed in marketing for take
goods from place to other point of consumption. It also includes various factors which helps in
increasing the brand awareness in marketplace. It consist of selling, product management,
promotion, pricing, financing and distribution of goods.
1

There are many functions which have roles and responsibility of marketing function
which is discussed below:
Managing and defining brand: H&M offers good quality of products at reasonable
prices this create trust among customers by easy identifies the current items. As due to changes
in trends there style are also changes so by this customers enjoy fast fashion culture.
Producing marketing and promotional materials: In terms of respective company, they
promote their brand by using promotional tools such as direct marketing, magazines and outdoor
advertising. Company also conduct press to showcase their collection which works as word of
mouth for promoting their brand.
Conducting campaign management for marketing initiatives: H&M identifies goods
and services by focuses on sales cycles. Company is start campaign for encourage their clothes
by recycling schemes for increase the awareness for their efforts in sustainability manner.
customization for company website: Due to advancement in technology customers can
search their brand by “H&M” on google as there is link in which they can see the different
products on online basis. There are many adds which are covered such as Ads on YouTube
before the actual video.
Monitoring and managing social media: In terms of respective company, they use
unpaid referrals with use of social media sites such as Twitter and Facebook. The company have
million of followers on social media pages which covers latest collection which identifies by
customer's.
P2.Describe how roles and responsibilities of marketing are related to wider context of
organisation.
There are various roles and responsibilities of marketing in relation to organisation which
is discussed below: Marketing department and human resource department: Marketing department is
considered as backbone of every business which makes the products and services famous
with use of various advertisement and promotional tools. So for HR department, the
manager of marketing department use advertisement for fill the vacant positions at
market place (Zahay and et. al., 2019). HR department also conveys recruitment of
people at suitable manner.
2