How Do Restaurant Owners Get Generation Z to Eat at Their Restaurants?

How Do Restaurant
Owner get Generation
Z to eat at their
Restaurant

EXECUTIVE SUMMARY
Generation Z has found itself at the forefront of many trends in the restaurant business, and
makes that restaurateurs take a peek at their current menu. Generation Z is very, concerned about
what other people think of them and what they look like. This way, they can use social media
information to be effective with Gen Z. Hence one thing is clear that if one wants to target the
Generation Z customer there is need of strong digital marketing tactics for the attraction of the
customers.

Table of Contents
INTRODUCTION...........................................................................................................................1
Market Trend analysis......................................................................................................................1
Market trend of the Restatement.................................................................................................1
STP strategy of Foodholic...............................................................................................................3
Customer Persona............................................................................................................................3
Recommendation.............................................................................................................................4
Customer Journey Mapping.............................................................................................................8
Customer Map..................................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11