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Services Marketing : Assignment

   

Added on  2020-03-28

8 Pages1547 Words33 Views
Running head: SERVICES MARKETINGServices marketingName of studentName of UniversityAuthor note

1SERVICES MARKETINGTable of ContentsIntroduction......................................................................................................................................3Main body........................................................................................................................................3Main services provided according to the demands for the services.............................................3Some unique additional services..................................................................................................4Types of customers targeted............................................................................................................4Segmentation................................................................................................................................5Targeting......................................................................................................................................5Positioning...................................................................................................................................5PEOPLE plan...................................................................................................................................6Designing of brand name, logo and creative slogan........................................................................6Conclusion.......................................................................................................................................7References........................................................................................................................................8

2SERVICES MARKETINGIntroductionThe topic revolves around the introduction of a new restaurant and delivery of its servicesin United Arab Emirates based on the demands of the people. The demand for tandoori cuisine isquite high and so to cater the needs and preferences of the people in the global market, a newIndian based restaurant named Tandoor Mahal has been opened. It is basically established tofulfill the needs and requirements of people and sustain in the global business environment(Armstrong et al. 2015). Main bodyMain services provided according to the demands for the servicesThough the customers in UAE demand different kinds of food items from the MiddleEastern and Asian countries, still there have been higher demands of tandoori items. Thecustomrs of UAE prefer meat, because it is available mainly due to the dry weather conditionsand camel meat is also preferred in certain special occasions. They demand something new andmore delicious that can enhance their taste buds and make them shift to some new kinds ofdishes made of goat meat and chicken (Diamantopoulos et al. 2014). The UAE cuisine followsthe Islamic eating regulations, because of which, there are no such foods that are considered asprohibited in Islam. Tandoor Mahal will be newly opened in Dubai to offer some new kinds of fried androasted meat and fulfill their changing tastes properly. The tandoor food items are not muchfound in the restaurants of UAE, because of which, the Indian based restaurant Tandoor Mahalwill be offering good quality tandoori fish, chicken kebab, mutton kebab, Kadai Chicken,

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