THE RETAIL INVESTMENT REPORT

Running head: RETAIL INVESTMENT REPORT
Retail Investment Report
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RETAIL INVESTMENT REPORT1
Table of Contents
Introduction......................................................................................................................................2
Population analysis..........................................................................................................................2
Income analysis...............................................................................................................................4
Expenditure analysis........................................................................................................................5
Retail sector analysis and forecast...................................................................................................5
Conclusion.......................................................................................................................................6
Reference.........................................................................................................................................7

RETAIL INVESTMENT REPORT2
Introduction
A large international retail company is eager to open large outlet in Ireland. In order to do
that a detailed study of the suitable locations is necessary. Drogheda in County Louth and Navan
in County Meath has been identified for the analysis. The analysis would be done of the basis if
population, income and expenditure factors. Comparing the analysis of the two, the report tries to
find the most suitable location for retail outlet establishment.
Population analysis
Figure 1: Population data of Ireland
Source: (Cso.ie. 2020)
It is evident from the census of 2016 the population of Ireland has increased. The growth
of population percentage of Meath was 5.9% and that of Louth was 2.8%. Therefore, it can be
said that the Meath has greater population growth in comparison to the entire country. Hence, it
can be assumed that population growth will be higher in Navan than in Drogheda. Meath is also
among the counties with youngest population in Ireland whereas Louth is not.