Retail Management Report 2022

Running head: RETAIL MANAGEMENT
Retail
Manage
ment
Australian Retail
Market

RETAIL MANAGEMENT 1
Executive Summary
The aim of the report is to discuss the market trend and key drivers of the Australian retailing
system in order to identify the present opportunities and threats for the businesses operating
in the same industry. The paper has also discussed regarding different acquisitions that have
taken place in the retailing market of the country to understand the strategies business adopt
to continue survival and growth. From the analysis, it could be said that the Australian
retailing system is competitive however the declining revenue and sales of the businesses
representing a future failure image of the businesses. Besides this, the disruptive technology
in the market has changed the face of the industry due to which a number of businesses are
getting fail.

RETAIL MANAGEMENT 2
Table of Contents
Executive Summary...................................................................................................................1
Introduction................................................................................................................................3
Background and Major Changes and Developments in the Australian Retail System..........3
Marketing Efforts of Discount Stores....................................................................................5
Marketing Efforts of Department Stores................................................................................5
Key Trends and Developments in the Industry......................................................................5
Key Drivers of Evolution of Retail Segment of Australia.....................................................6
Connecting retailers with the customers by a mobile........................................................6
Making use of data properly for increased efficiency........................................................7
The future face of Retailing in Australia and Alternative retail store options.......................7
Recommendations......................................................................................................................8
Conclusion..................................................................................................................................8
References..................................................................................................................................9

RETAIL MANAGEMENT 3
Introduction
Retail management is the procedure that helps the consumer in procuring the wanted
merchandise from the retail stores for their consumption. It is comprised of all the steps
needed to drag the customer to the retail store and meet their purchasing needs (Prabhu,
2019). Getting involved in the retail management results in saving time and ensuring
consumers to locate their wanted merchandise and get satisfied. Retail management has been
the fast-growing segment of a career in the entire industry with a huge development in the
Australian market. The Australian retail market is the emerging and attractive market across
the world and has asked for an increasing number of professions in the segment. The intent of
this paper is to discuss the retail system of Australian comprising discount stores and
department stores. The paper is also presenting the details related to the type of merchandise
they deal in. In addition to this, it is providing details regarding the diversification and
mergers adopted by the business involved in the industry. Further, in the end, the paper is
highlighting the future image of the industry in the Australian market.
Background and Major Changes and Developments in the Australian Retail System
The retailing system in the Australian market has shown a comparatively passive
performance in the year 2018. The retailing sector of Australia is comprised of the different
segment such as fashion, discount store, departmental store, etc. Australia's big-box retailer
deals with the increasing pressure because of the altering behaviour of the customer. Busy
lifestyle and the need for between experience of shopping is resulting in enforcing people of
Australia to favour small stores that are located at the nearer place to their workplaces and
homes in comparison to the big box outlets because they are placed at less convenient
locations (EuroMonitor, 2019).