Analysis of Retail Markets in Japan and Australia

Running head: INTERNATIONAL AND GLOBAL BUSINESS
INTERNATIONAL AND GLOBAL BUSINESS
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1INTERNATIONAL AND GLOBAL BUSINESS
Executive Summary
The report is based on the analysis of the retail based sectors of two countries
including Japan and Australia. The differences that are evident between the
structures of the retail industry is an important part of the analysis. The analysis is
also based on the profitability levels and the size of the retail industry in both the
countries. The issues which can be faced by the organizations which enter the retail
industry of Japan from Australia is a part of the analysis. The cultural differences that
exist among the two countries are considered to be a major part of the analysis that
has been made in the report.

2INTERNATIONAL AND GLOBAL BUSINESS
Table of Contents
Introduction.......................................................................................................3
Choice of the two countries..............................................................................3
Understanding differences between the structure of the retail market in two
countries......................................................................................................................3
Estimating the size and the profitability of Australia and Japan........................5
Analysing the potential issues which can be faced in retail market Australia
and Japan................................................................................................................... 7
Considering of the cultural aspects impacts retailing in Australia and Japan...8
Conclusion and recommendations.................................................................10
References.....................................................................................................12

3INTERNATIONAL AND GLOBAL BUSINESS
Introduction
Retail marketing process is based on the sales of services and goods from
the business organizations to the end users. This is the process by which the
retailers are able to promote the interest and awareness based levels of the services
and goods in order to generate the sales from consumers. The process of retailing is
thereby based on different approaches which retailers are able to use in order to
market the services and the goods. Different types of communication and advertising
based tools which are able to grow the levels of awareness among the prospective
consumers (Rezaei, Fahim and Tavasszy 2014). The development of a right
marketing mix thereby plays an important role in the effective operations of the retail
based organizations.
The report will be based on the analysis of the retail markets that have been
established in two different countries which are located in different areas of the
world. The different aspects that are able to affect the operations of different retail
based organizations in these two countries will be analysed in the report.
Choice of the two countries
The two countries that have been selected for the analysis in the report
include Japan and Australia. The retail industry within the countries and different
aspects which are able to affect the retail organizations will be a major part of the
analysis. The ways by which the retail organizations in Australia are able to operate
in Japan will be examined in the report.
Understanding differences between the structure of the retail market in two
countries
Australia - According to Pantano et al. (2017), the retail based industry of
Australia is considered to be a major contact point between the wholesalers or the
manufacturers and the consumers. The industry is able to provide effective
convenience points to the consumers so that they are able to acquire the required
services and products. The advent of online shopping on the other hand was able to
offer the products to the consumers with the help of different online platforms. The
process of development of the Australian retail industry is thereby driven with the