Retail Operations: Building Competitive Advantage for Amazon

Retail Operations

Contents
INTRODUCTION.............................................................................................................................3
1) Introduce Amazon, the countries they operate...............................................................................3
2) various types of retailers................................................................................................................3
 Warehouse Retailers: Amazon for example, stocks a wide range of items packed in large
amounts and charge a lower rate than store. They typically sell in volume or in amounts not
found elsewhere............................................................................................................................4
 Convenience Retailer: The selected organization are typically a supermarket store that
mainly offers gasoline—they sell a small variety of food items and auto care goods at a
premium "convenience" price for on-the-go shoppers.................................................................4
 Internet/Mobile Retailer: Even without costs of conventional products stores, internet
shopping websites deliver orders products to retailers at their offices and homes. They typically
sell products at a cheaper price than retail, storing it in factories and building relationships with
distributors, suppliers, and sometimes producers to obtain discounted goods............................4
3) Relationship retailing (customer relations) is important in retailing..............................................4
4) What activities does Amazon undertake in order to provide high-quality service?.......................5
5) Analyse how retailers such as Amazon can build a competitive advantage...................................6
6) Amazon use technology to their advantage in terms of providing good retail experience.............7
CONCLUSION.....................................................................................................................................7
RECOMMENDATIONS.......................................................................................................................8
REFERENCES..........................................................................................................................................9

INTRODUCTION
Customer service is important in retail sector. This help in brining business and developing
customer base. It is important for management of an organisation that focus over customer services so
effectively able to deliver competitive advantage for an organisation. The organisation taken to
analyse in this report is Amazon. The different aspects covering in report includes introduction of
Amazon, various type of retailers, importance of relationship retailing and ways of building
competitive advantage through consumer services and loyalty schemes.
1) Introduce Amazon, the countries they operate
Amazon.com, Inc. is a global US technology company based in Seattle, Washington,
based on e software, digital media and machine learning (Adivar, Hüseyinoğlu and
Christopher, 2019). Along with Google, Apple, Microsoft, and Facebook, it is one of the Big
Five firms in the United States' information technology sector. They are operating and
distributing their goods and services in an effective manner. They are selling various
diversified products which means that they have their own fashion and other accessories. The
branches of Amazon's Prime Video, Amazon Music, Twitch and Observable offer access and
uploading of footage, songs, and electronic formats. Amazon also operates an Amazon
Publishing distribution branch, Amazon Studios, and an Amazon Web Services cloud hosting
division, which is a film and music studio. It allows e-readers for Kindle, fire smartphones,
fire television, and echo cameras. From the current report, Amazon have earned revenue of
US$386.064 billion in the year 2020 and the turnover in year 2020 is US$321.2 billion.
2) various types of retailers
Different kinds of stores focus on different sales strategies and appeal to different groups
of consumers. They all deliver new experiences, such as direct buying from a retailer or a
diverse selection of products. Everyone else is focused on practicality. Some of the various
types of retailers is mentioned below:
 Departmental store: Department stores offer a huge variety of services that are
organised into various parts in the store by product. Shoes, clothes, beauty goods,
jewellery, kitchenware, and other items can be found in department stores.
 Grocery Stores and Supermarkets: These stores sell a wide range of foods and
beverages, and also some household goods or services appliances on occasion (Berbeglia,
Garassino and Vulcano, 2018)