Retail Theory and Practice

Retail Theory and Practice

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Introduction to the company.......................................................................................................1
Key relevant changes within the UK fashion retail....................................................................2
Relevant changes within the micro environment........................................................................3
Suggest and discuss strategies and tactics that could be used.....................................................4
Recommendations.......................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Retailing is clearly defines as the selling and buying of various goods and services as by
involving direct interfacing with customers. In this effectual contribution is processed as by
managing various activities from which products are offered as per suitability is customers. In
this delivery post and its services is managed as per demand and requirements of marketplace. A
retailing is an idea that basically examines balanced level of evaluation in which adequate cycle
is transformed that is considered on the basis of low cost and low margin operations and
functions (Buckle and Thompson, 2020). In addition fashion retailing is a business in which
clothes are buying from manufacturers to sellers. In this retailers make sure that initial purchase
of sale is processed as with the ability of customers to buy clothes from stores. The fashion
merchandiser sells its clothes by staying with the latest and emerging trends so that customer
requirements get fulfilled satisfactorily.
MAIN BODY
Introduction to the company
H&M is acronym as Hennes and Mauritz and a Swedish multinational company of retail
that is basically known for its fast fashion clothing on men, women, children and teenagers. The
company operate its business in 74 countries and along with this having 5000 number of stores
and it also consider other products and services of other brands and the company also offered
126000 full time positions that is equivalent as well. It is the second largest clothing retailer in
international level and in behind of Spain -based inditex that is a parent company of Zara that
was founded by Erling Persson and managed by his son Stefan Persson and Helena Helmersson
and along with this company also make online shopping by which its availability is managed by
33 countries. The store was first founded in Vasteras, Sweden and it is also being called as
Hennes and in this clothes are sold exclusively for women's. H&M also listed in Stockholm
Stock Exchange as in 1974 and futhermore company has expands its business in Europe and as
from there retail online is started. In the year 2008 H&M announced in press release that they
have started to furnish its selling and in initial level services is distributed with support of online
catalogue. After that company expand its business at international level and at October 2020,
company announced to plan that they have close 5% of its stored by the end of 2021 all across
world and it is actually the resultant of COVID 19 pandemic attack.
1