Retail Theory and Practice

Retail Theory and
Practice

Table of Contents
INTRODUCTION...........................................................................................................................3
The retail and fashion industry...............................................................................................3
Introduction to the chosen company.......................................................................................3
The major changes in the fashion market...............................................................................4
The modification in the macro-environment..........................................................................6
Explain the different tools and techniques in the context of River island .............................7
RECOMMENDATION...................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
.................................................................................................................10

INTRODUCTION
Retail is mainly the platform of making sales and services of daily use of product used by
the consumers with different channels of distribution with the purpose of making revenue and
larger market share. In today business world it is essential for the company to fulfil the needs and
wants of the customers in effective manner (Jung 2019). This report is based on River island
which is an high street fashion brand which was founded in 1948 by Bernard lewis. This
organization has it headquarters located in London. This report is done on the basis of change
happen in the retail outlet. Also, it takes into account the problems faced by company along with
the strategies used to bring changes within the firm.
TASK 1
The retail and fashion industry
The term retail is mainly described as the process of providing the better services to the
consumers which mainly assists in small orders. Modern retail entities take various kind of firm
and entity take place in the larger context to provide services to the larger people. Along with
this retail outlets needs planning and determination in order to provide better services to the
consumers. The retail outlet which is taken in this report is River island as it is an Irish retail
fashion brand.
For the fashion segment are the which help the individual to provide services to the
consumer effectively. Along with this they provide the quality as well and effective services to
the customer in a well define manner. Along with this the retail outlet describes the tool and
method for the providing better services to the consumers with the help of effective channel of
distribution (Al Khoury, Thrassou and Papasolomou, 2019).
Introduction to the chosen company
River island is an high street fashion brand which operates in the different countries. The
company was step up by Bernard Lewis and his brothers in London, River Island is a private
company owned by the Lewis family. It was establish in the year 1948 and its headquarters is
located in London. The company have variety of products which deals in women, men and
children clothing, footwear and accessories. River Island has over 350 stores in the UK, Ireland,
Asia, the Middle East and Europe alongside 6 online websites that operates in 4 currencies,
which ships to over 100 countries worldwide.