Retail Theory and Practice

Retail Theory and
Practice

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Identifies key relevant changes in the UK fashion clothing.......................................................1
Suggests and discusses strategies and tactics that could be used by the retailer to respond to
the major changes occurring in the fashion clothing market......................................................4
RECOMMENDATIONS.................................................................................................................6
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
The retail sector is defined as one of the most important sectors which simply explains
the number of channels being used to sell any of the goods and products. It is necessary because
it allows enhancing the overall revenue through which targets can be accomplished easily. The
current scenario of market indicates that any of the businesses should have a strong supply chain
in market for achieving desired goals. The trends and requirements of public changes at a great
speed which can be mainly seen in sector of fashion. It is crucial for fashion industry to bring out
the best products in the market which can allow to attract customers in best possible manner and
even that can have a direct impact upon business organisation. The chosen organisation for this
respective organisation is H&M
MAIN BODY
Identifies key relevant changes in the UK fashion clothing
Introduction to H&M
Hennes & Mauritz AB is one of the multinational organization, that deals in the sector of
fashion clothing for both men and women. In the present scenario, around 4500 stores are being
operated in 62 different nations. This organization was incorporated in the year 1947 on the 4th
of October. The headquarter of the organization is located in Stockholm, Sweden (Hennes &
Mauritz. 2018.). They have been performing well in the market which is allowing them to
perform better. The main reason the success of the organization is its working policies which are
allowing them to perform as per the requirement of the organization. Also, the company can sell
its product through online sources which allows them to attract more customers towards the
organization. Discussing the vision of H&M, they are working for the improvement of the public
at larger with the help of investing in them for the introduction of new ideas and concepts. On
the other side their main vision is to become the leading organisation in the sector of fashion and
clothing. There are around 175000 employees, who are working for H&M where they are being
given proper guidance to all of them so that working condition can become easier for them.
PESTLE Analysis on H&M
PESTLE is explained as the analysing tool which allows to understand about the external
factors which has a positive or negative impact upon the business organisation. It is helpful for
business organisation because it will simply deliver the idea about the changes required within
1