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Retail Theory and Practice Solution Assignment

   

Added on  2021-02-20

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Retail Theory andPractice
Retail Theory and Practice Solution Assignment_1

Table of ContentsINTRODUCTION...........................................................................................................................1About company...........................................................................................................................1Key relevant changes in macro-environment of retail company................................................2Relevant changes within micro environment..............................................................................4Strategies and tactics company could use by company..............................................................5Recommendations.......................................................................................................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
Retail Theory and Practice Solution Assignment_2

INTRODUCTIONRetail sector includes all those business that provide its goods and services to customersthrough several distribution channel in order to earn profits (Kitchin and Tate, 2013). Companiesin retail sectors are directly selling goods and services to end customers so that they can use andconsume it. There are different types of category in retail sector such as departmental stores,grocery stores and supermarket, warehouse retailers, convenience retailers, mobile and internetretail company. Business which are dealing in retail sectors are providing goods in smallquantity to ultimate customers. Fashion retail company are those organisation which aredesigning and manufacturing cloths and other fashion accessories in order to earn high profits aswell as satisfy needs and wants of customers. This is the business of buying or manufacturingclothes to customers. In this sector, retailers purchase large quantify of goods frommanufacturers or wholesalers and sells individual item or small quantify of goods to customers. About companyHennens & Mauritz AB is a Swedish multinational company which is dealing in fashionretail industry. This company is manufacturing fast fashion cloths for both women and men.Hennens & Mauritz company was established in 1947 and founder of this organisation is ErlingPersson. Its headquarters are located in Stockholm, Sweden and it is providing its products andservices all around the world. This is one of the largest retail company all around the globe and it1Illustration 1: H&MSource: H&M Logo
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