Retail Trends and Analysis of Asda

Retail trends and
analysis of Asda

Table of Contents
Retail trends and analysis of Asda....................................................................................1
INTRODUCTION...............................................................................................................3
MAIN BODY.......................................................................................................................3
Trends in Retail..............................................................................................................3
Analysis of business.......................................................................................................5
RECOMMENDATIONS.....................................................................................................7
CONCLUSION...................................................................................................................8
REFERENCES..................................................................................................................9

INTRODUCTION
The retail industry is one of the growing sector in the industry. There is great
competence has been seen in retail industry. The retail sector is the mainly combines
economy enhancement with the aid of buying and selling of final goods to satisfy the
demand of potential consumer. Through retailing company satisfy market demand that
is recognise by their supply chain (Birkin, 2017). The chosen organisation for this report
is Asda. This is biggest supermarket hub in the retail of UK founded by Roger Burnley in
1949. The report covers retail trends along with the analysis of SWOT and PESTEL. It
also includes recommendation in order to improve its performance in the retail industry
with competence of emerging trends.
MAIN BODY
Trends in Retail
The retail industry has to go through from lots of emergent trend due to high
increase in the retail industry. That is why Asda company is rethinking about retail
industry in order to enhance experience of shopping. This will leads towards their more
redefining efforts in the way to shop or sell. This the beneficial for both local, global
customer and for retail sector itself. The Asda company mainly focus to involve several
emergent trends in retailing to increase their strength in retail sector and easily compete
with the competitors (Carr, 2020). This will help them in sustaining long term market and
improve consumer experience to generate more profit and revenue. This will transform
whole industry of retailing in more improvised way due to several emergent trends that
is given below-
Retailers moving towards big players through Online-Asda company is one of
the independent company that can easily connect with the local potential consumer.
Company easily exponential increase their capacity while selling their products online.
Online platform is more trending retail concept as it most convenient for both company