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E-Commerce Business Report Assignment

   

Added on  2020-03-23

5 Pages815 Words172 Views
Running head: E-COMMERCEE-commerce BusinessName of the Student:Name of the University:Author’s Note:

2E-COMMERCEE-commerce has become the part and parcel of the modern day lifestyle. One of themost significant platforms where the application of e-commerce is vividly seen is the retailstores. In order to make sure that all the business operations are taking place in the rightorder, both physical and online activities are needed (Dixon and Marston 2002). The trendover the past few years say that online retail marketing is growing. One major reason behindthis is that it eases the lives of the consumers. In other words, the shopping experience of theconsumers is made much easier and smoother. It is suggested to all the retail stores that theymust start thinking about newer innovative ideas. These ideas make them popular amongtheir consumers.There are companies like the digital windows, made by Kate Spade in New York thatoffers the consumers a very large touch screen monitor. It is through this touchscreen monitorthat they showcased all their products and the product details. The customers could easily seethe products and order them via the online purchasing method. Then again, a large mobgathering outside the Apple store for several days, just to buy the first launched Apple iPodor I phone again proves that people are concerned about the physical purchasing than onlinepurchasing. However, on an average, the demand for e-commerce or online activities is muchstronger. Hence, the retail stores must now adopt the “phy-gital” concept in their stores (Liaoand Shi 2009). In other words, it must be a mixture of both physical as well as e-commercerelated activities. ASDA is a well-known retail market in U.K. The main motif is to make thelives of their customers easier and happier. They have recently started their online pages andmobile apps in order to smoothly carry on their business activities. It is through these onlinepages that they can advertise their products, offers, and discounts related to the products in avery colorful and catchy manner. The e-commerce applications of ASDA are so designed thatthe customers can easily track the status of their orders. They can even use their order history

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